Skip to main content

All-in-one online reputation management solution for hospitality

Our AI reputation management technology gathers guest reviews and provides insights to help you improve the customer experience 


Learn more

Hospitality software solutions trusted by over 2000 customers worldwide


A good online reputation means that the reviews left by customers are largely positive and they help attract more customers to your restaurants. This results in more customers, more sales and improves your business performance. Guests who have had a negative customer experience and express their dissatisfaction on social networks will detract from your brand reputation, having the reverse effect on your business. 

It's very important to monitor all reviews customers leave about your business and while you may not be able to respond to them all, it’s crucial to respond to all negative ones. No business is perfect and there will be negative reviews from time to time. You can’t delete them, but you can answer them to show customers (and potential customers) that you care and will try to improve next time. But to do that, you’ll need to monitor all online customer reviews across all major social platforms (e.g. Tripadvisor, Google, The Fork, Facebook, Deliveroo, Just Eat, UberEats, Yelp, Glovo, etc). Today, there are so many social platforms where customers can leave reviews about their experiences that trying to cover them all is difficult and time-consuming. 

Reputation management software is a solution that helps companies or individuals manage customer reviews, monitor and improve the perception of their brand online by analysing reviews, posts and discussions from major social networks. These tools can be used by all kinds of businesses, independent of sector, although some options may be more appropriate for hospitality than others. 

It makes sense to use reputation management software to help your company deal with the sheer volume of reviews, help you manage, analyse and respond to them and offer you valuable insights for the future. There are many free solutions on the market, but they will only cover your basic needs and may not cater for the specific needs of the hospitality sector. They may also give you little in terms of deep market insights and valuable nuggets to help you make better decisions. Reputation by MAPAL was created especially for the hospitality industry and is so much more than a review handling tool, check out all our reputation management features.

Curious to learn more about Reputation?