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Where tech meets hospitality

We bring together hospitality, data and tech leaders to create intuitive solutions driven by the hospitality and restaurant industry’s current needs. 

Our automated back of house processes not only reduce administration and streamline operations, they also give you a powerful view of the future. 

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Hospitality operators

Many of our leaders are experienced hospitality operators. 

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Globally experienced

We bring together talent from around the world.

Senior leadership

Jorge Lurueña

Group Chief Executive Officer

Jorge began his career in mergers and acquisitions at Merril Lynch Boston, SBC Warburg and Alpha Corporate. He moved into the hospitality industry in 2002 as CEO of Lurca, Spain's second-largest Burger King franchise, and later founded Grupo Montalur, the country's largest franchisee of 100 Montaditos, in 2004. 

After founding MAPAL in 2007, today Jorge focuses on modelling the company's culture, values and behaviour. He also defines the product vision, global strategy and the direction of the company – as well as building a great team to help him achieve it. 

When dining out: Barbecued steak

Favourite drink: Gin and tonic

Daniel Brandi

Group Chief Technology Officer

Daniel is a C-level professional with hands-on experience in development, architecture, security, and infrastructure. Daniel has experience in design and deploying large, high availability and scalability production cloud-based systems.  

With previous experience as a bank CIO, Daniel has acted as a CTO for a number of high growth startups since 2007, he has built and managed several successful agile teams of developers, DevOps, data architects, security architects, and testers, including internationally distributed teams.  

Daniel combines technical and business skills, always striving to achieve business objectives with the best possible technical solution.  

When dining out: Rare ribeye steak with potatoes and peppers 

Favourite drink: Beer 

Daniel Contreras

Group Chief Financial Officer

After spending seven years as a Professional Accountant at KPMG in Madrid and London, Daniel then moved on to become CFO for Southern Europe at Bax Global for the next 14 years. He spent the next 12 years between Madrid and Toronto as CFO in financial data and analytics at Equifax. 

Daniel joined MAPAL in 2018 and oversees all financial reporting, business budgeting and forecasting, and all cash management related areas. 

When dining out: Local food, wherever he may be.

Favourite drink: Beer or wine, or the occasional Scotch whisky

Rik Esselink

Group Chief Revenue Officer

Rik started his career in sales and marketing, followed by product and corp dev roles at Silicon Valley tech companies. After that he went to Europe to set up and build several US-based tech companies, including Ring (exit to Amazon). He also led growth businesses at larger companies, including P&G, Philips, Amazon and served as CRO at jobs marketplace Zenjob. A Harvard Physics graduate and Stanford MBA, Rik enjoys architecting revenue growth for fast scaling tech companies. 

At MAPAL, Rik oversees the Sales, Marketing, and Customer Support / Operations teams, and works to set the GTM strategy and ensure scalable growth.  

When dining out: All Asian cuisines, especially Japanese and Korean 

Favourite drink: A punchy hop-heavy IPA

Daniel Fitzgerald

Global Chief Product Officer

Daniel has spent the bulk of his career in B2B SaaS. After some early excursions in both technical and commercial roles he then found his calling and passion in the muti-disciplinary world of Product and Design. Working as a product leader in companies such as Expedia and Medius, he has since established a strong track record of building and scaling products that excite customers, drive growth and deliver impact. A Cambridge Computer Science graduate, he currently lives in Paris with his wife and children

At Mapal, Daniel is responsible for the development and execution of the Product Strategy across the Group.

When dining out: Anywhere where the best strategy is to trust the chef and take the day's "special"

Favourite drink: Negroni

Carlos Gamallo

Group Chief Sales Officer

Passionate about how technology can reshape and improve society, Carlos has worked in the industry since the beginning. He started his career at Lucent Technology (now Nokia) and Nortel networks. He founded his own tech company in 2003 and sold it in 2008, when he joined the Madrid government's global IT agency as telecommunications manager. 

Carlos joined Mapal in 2014 when the team will still only five-strong. Today he is responsible for scaling MAPAL in strategic international markets and positioning our product in line with our business objectives. 

When dining out: Asian street food

Favourite drink: Beer or wine from Spain's Toro region

Mandy Kempenich

Group VP of Marketing

Kicking off her career in marketing for ChannelAdvisor and Worldpay, over the past 12 years, Mandy's tech and SaaS experience has spanned eCommerce, fintech and the supply chain across start up, scale up and corporate stages. 
 
Mandy now leads global marketing efforts for MAPAL. Her specialist knowledge in demand generation and growth marketing brings a focus on driving measurable revenue at-scale.
 
When dining out: Japanese food - particularly, Osakan dishes
 
Favourite drink: Whatever comes with good conversation

François Langrand

Group Chief Customer Officer

François has been working in the SaaS industry for the last 22 years. He has managed operations and product teams for European startups, scaling from 10 to hundreds of employees across Europe. Customer focused & data-driven, François is also the co-founder of Commanders Act, a European Customer Data Plateform. He leads the customer teams at MAPAL, creating the best experience to all our customers. 

When dining out: Italian food

Favourite drink: Champagne !

Bryan Daniel

Group VP of Revenue Operations

Bryan has a diverse background, having worked in various industry sectors, including action sports and pharmaceuticals. However, he has found his niche in the B2B SaaS sector, where he has extensive experience working with VC and equity-backed start-up and scale-up firms within Europe. Notably, he recently played a pivotal role in scaling a B2B SaaS business from 8m to a remarkable 50 million in Annual Recurring Revenue (ARR).

Bryan will lead the effort to establish the Revenue Operations team at MAPAL. His strategic focus is to deliver operational excellence by harnessing data and insight across our customer facing go to market teams. Bryan will serve as the Go-to-market expert for our commercial leaders, offering invaluable support in scaling the business.
 
When dining out: I always love to eat local, where ever in the world I am 

Favourite drink: Craft Beer

Damien Laurelli

Group Chief People Officer

Damien began his career in Human resources in Compensation and Benefits roles at Plastic Omnium in France, moving to Apple Inc and later on Alstom. In 2009, he relocated in Spain working as Talent Director. He moved to the Travel Tech sector joining Hotelbeds, worldwide leader of the bed bank industry as Sr HRBP in charge of Tech, Product, Operations and Support functions. He joined Mapal in 2023 as Chief People Officer. 

Passionate about People and Organizations, rich from a strong international experience, Damien focuses on supporting the overall Mapal strategy by defining HR priorities, caring for the people experience and co-implementing added value processes and projects 

When dining out: The good company makes the good diner

Favourite drink: Bourgogne Red wine

James McLuckie

Group Chief Learning Officer

James has been involved with learning for over 16 years and has worked with organisations such as Google, Heineken, and the Virgin group. He is a Fellow of the Learning and Performance Institute, a current judge chair for the Learning Technologies Awards, and a former Board member of the eLearning network. 

He is proud to lead the team that creates our learning resources and direct the Flow's content strategy. 

When dining out: Italian food

Favourite drink: Beer or red wine