About Mapal hospitality management systems

Mapal’s story goes way back, 30 years to be exact. Back to the days when the Lurueña family embraced Spain’s second largest Burger King franchise, managed by our very own CEO, Jorge Lurueña, alongside his father.

In those days, we didn't hear too much about hospitality technology solutions. Hospitality leaders like you had to do everything on paper, or later, in Excel. We experienced these laborious and inefficient system first-hand, and they only fuelled our desire to improve, innovate, and evolve.

So, it was in 2012 when our company was founded and began investing in hospitality technology solutions at Mapal. We have been perfecting our products constantly ever since, by listening to our clients and adapting to the current needs of the market, as well as anticipating our sector’s needs for the future.

This vision has recently been supercharged by a private equity investment to help us bring together other best-in-class hospitality software companies.

Today, we are committed to offering the best of hospitality management systems to empower people like you do what you love, even better.

Our core values to foster the right culture to sustain our ambitions:

Our culture is a pivotal component of Mapal’s future business success. Our values, lived by all, drives our employees’ engagement. Our Corporate Behaviors are leading principles on what we aspire to be as an organization of choice.

One team

We support and welcome all by showing genuine empathy. We build trust through open communication, respect, and collaboration. United and empowered, we act swiftly to address obstacles, sharing and celebrating our successes while laying a solid foundation for the future.

Commitment

We consistently demonstrate dedication and discipline in all that we do. It involves supporting one another, taking care of our responsibilities, meeting deadlines, and adding value that exceeds expectations. By keeping our promises, standing up for our principles, and maintaining an active role in every task, we build a culture of trust and reliability.

Customer obsession

We are obsessed with delivering exceptional customer satisfaction by prioritizing customer needs. Through continuous communication and a deep understanding of their challenges, we offer solution-oriented services that create mutual value. Our customer-centric approach and expertise help us anticipate and exceed expectations, fostering trust and long-term partnerships.

Think big

We embrace creativity and ambition by thinking outside the box and stepping out of our comfort zone. We don’t limit ourselves. we are willing to innovate, confident in testing new ideas. We see challenges as opportunities and approach every endeavor with bold thinking, continuously pushing boundaries.

Resilience

We are positive and perseverant when it comes to overcoming obstacles. Our growth mindset enables us to quickly learn from failures and move forward with confidence toward success. We continuously strive to give our best in all endeavors, adapting to navigate change effectively and achieve our goals.

Ownership

We are engaged and accountable, always pushing ourselves to succeed. We hold ourselves responsible for our actions and their outcomes. We care about each other's work and together, we cultivate an environment that fuels collaboration, sparks innovation, and fosters continuous improvement.

Work with us

Our diverse team of specialists have hospitality running through their veins. Join us and do what you love, and have fun while you're doing it!

Go to careers

Our purpose

Empowering hospitality people to do more of what they love, even better.

Our mission

To improve the performance of hospitality brands and people through intuitive technology solutions.

Our vision

To become the world’s leading hospitality operating system delivering game-changing innovation to streamline and automate processes through owned and partnered solutions.