Customers are increasingly basing their buying decisions on the experiences and opinions of others they see online. Negative reviews and low ratings will create mistrust, and they’ll choose another, better-rated establishment instead.
So, it’s essential to keep your eye on all channels to see what your customers say about you. When guests write restaurant or hotel reviews, they’re not only voicing their opinion to you but also countless other potential customers. By managing your online hotels and restaurant reviews efficiently, you’ll be able to resolve issues, spot new opportunities and answer complaints. You can use the feedback you get from guests to further improve your products an services, to enhance the customer experience and attract more positive reviews.