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About Us

Our journey

MAPAL’s story goes way back, 30 years to be exact. Back to the days when the Lurueña family embraced Spain’s second largest Burger King franchise, managed by our very own CEO, Jorge Lurueña, alongside his father. 

In those days, hospitality leaders like you had to do everything on paper, or later, in Excel. We experienced these laborious and inefficient system first-hand, and they only fuelled our desire to improve, innovate, and evolve. 

So, it was in 2012 when MAPAL was founded and began investing in hospitality technology. We have been perfecting our products constantly ever since, by listening to our clients and adapting to the current needs of the market, as well as anticipating our sector’s needs for the future. 

This vision has recently been supercharged by a private equity investment to help us bring together other best-in-class hospitality software companies. 

Today, we are committed to offering the best of hospitality technology to empower people like you do what you love, even better. 


Our values

One team, putting customers at the centre of everything we do. 

Our purpose

Empowering hospitality people to do more of what they love, even better. 

Our mission

To improve the performance of hospitality brands and people through intuitive technology solutions. 

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Our vision

To become the world’s leading hospitality operating system delivering game-changing innovation to streamline and automate processes through owned and partnered solutions. 

Work with us

Our diverse team of specialists have hospitality running through their veins. Join us and do what you love, and have fun while're you're doing it!

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