Webinar Create learning content that earns engagement
In today’s attention economy, engagement isn’t guaranteed - it’s earned. Hospitality teams are competing not just with busy shifts and long to-do lists, but with shortened attention spans, overflowing inboxes and content everywhere. That’s why understanding what actually engages learners (not what we think will engage them) has never been more important.
In this webinar, Mapal Learning Solutions Expert Char Bennett and Demand Generation Manager (and online-university student) Ash Millar unpack the five mantras that shape Mapal’s learner-centred design philosophy, showing how small shifts in how we think about content can make the difference between training that sticks and training that gets skimmed.
What to expect
✨ Trusting the learner
Why overexplaining and overloading content causes disengagement, and how simplifying and giving autonomy helps learners thrive
🎯 Designing for your audience (not yourself)
Understand the real learner behind the screen, challenge your own assumptions and build content that meets people where they are
⚖️ Doing the least amount of harm
How to reduce cognitive load, improve usability and make learning accessible, intuitive and friction-free
📖 Telling stories that matter
See how strong narrative, relevance and relatable examples make even complex or “dry” topics feel meaningful
❗ Showing why it’s important
Learn how to frame training in a way that feels current, personal and worth the learner’s time, helping them act with confidence on the job
Char Bennett
Head of Learning Solutions
Ash Millar
Demand Generation Manager
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