
Report Hospitality is a people business. So why are we still tracking learning like it’s a checkbox?
In a world where completions don’t always equal competence and attendance doesn’t always mean improvement, this report challenges hospitality leaders to rethink how they measure training, culture and performance.
Led by insights from Owen Ferguson, Chief Learning Officer at Mapal, this report unpacks what people-first data really looks like - and how hospitality leaders can use it to create momentum that lasts beyond the login screen.
It’s practical. It’s relevant. And it’s built for real-world teams.

What you’ll take away from this report:
- Why activity data is only half the story - and what to track instead
- How to use benchmarking to build belief, not just competition
- What behaviour change looks like in real-world hospitality
- The role of managers in translating insight into impact
- How AI can save time and sharpen people decisions without replacing them
- Practical data tips you can apply straight away
And much more...
Improve productivity and efficiency
Less paperwork and administration.
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