Seamless Online Reputation Management Software for Hospitality

Brand reputation management

Track reviews across all major social platforms, automate responses so no review goes unanswered, create surveys to gather valuable feedback and track customer sentiment all with one tool.

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Analytics

Get cross-business analysis by connecting Reputation to other Mapal software to see how things like training and compliance impact customer reviews, while image recognition allows you to track photos in reviews for valuable marketing data.

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Unified

Centralises all guest feedback from every platform, giving managers one clear view to monitor, analyse and act fast.

Proactive

Empowers teams to respond quickly with smart alerts and AI insights that reveal what truly matters to every guest.

Insightful

Turns ratings and comments into actionable reports that help teams identify trends, measure impact and improve quality.

Impactful

Boosts visibility and trust online by turning positive guest experiences into long-term growth for your hospitality brand.

Capabilities

What we can do

A customer review for Fast Burger Edinburgh is shown with a 5-star Tripadvisor rating, 4.3 stars on Google, and 4.1 on Yelp. The review praises food, service, and value, with icons and analysis tags visible.

A user interface displays feedback parameters, including tone, style, and length options, alongside a sample customer review and AI-generated response. A feedback chart shows 2.4K opinions: 54% positive, 25% neutral, 21% negative.

A digital interface shows a form for a dining survey, with a dropdown menu listing assistants: John, Richard (selected), and Britney. The form sets conditions based on the selected assistant.

A dashboard displays customer insights as labelled blue circles and a sentiment score gauge showing 88.6% positive, 10% neutral, and 8% negative feedback, with comparison stats to previous periods and benchmarks.

Review management

See review metrics from all major social platforms in one clear dashboard with customisable measurements, sentiment analysis, trending topics and automatic translation.

Comprehensive response features

Leave no review unanswered by creating automated or personalised responses to your own criteria. See response rates, metrics and evolution easily for your business or at site level.

Surveys

Create custom surveys, gather valuable customer feedback, and make data-driven decisions to enhance customer experience and operations.

Track customer experience

Get an overview of customer sentiment across your business or drill down by site to monitor reviews and response levels.

Cross business analysis

AI in Mapal helps join the dots between Reputation and other Mapal applications to give you unique cross-functional intelligence on how training, compliance and standards impact customer reviews.

Photo analysis

Images speak a thousand words and are more likely to be shared. Our deep learning image recognition enables you to track photos by food type and topic, giving you valuable marketing data.