About Mapal

We believe the future of hospitality starts behind the scenes with your software solutions.

Mapal exists to empower hospitality teams with the clarity, control and confidence they need to thrive. With deep sector roots and a bold vision for the future, we’re building smarter, more connected ways to manage the people, processes and decisions that shape every guest experience, at any scale.

A woman smiling and holding a tablet talks to a man in a softly lit, colourful setting with abstract purple shapes overlaying the image, reflecting the vibrant energy of Mapal Group.

Our mission

What we stand for

We’re hospitality people, through and through

Our tech is purpose-built by people who’ve worked the floor, managed the chaos and know what it takes to keep hospitality running.

We’ve seen it, solved it and scaled it

With more than a million users across restaurants, hotels and catering, we’ve helped the best in the business grow smarter, faster and further.

We bring the playbook, not just the platform

Mapal doesn’t just give you tools – we build in best practice and partner with you every step of the way.

We create opportunity from complexity

By connecting your back-of-house, we turn operational noise into clear, consistent and profitable ways of working.

We set the bar and keep raising it

We’ve led the way in hospitality tech from day one, and we keep innovating to help you stay ahead of what’s next.

+

75

%

Less time spent on onboarding

+

30

%

Reduction in training costs

+

50

%

Reduction in food loss

+

21

%

Reduction in labour costs

Timeline

The spirit behind the story

Mapal was born from the real-world pains of hospitality. We’ve lived your challenges, and turned them into solutions.

  1. 1990’s: On the floor
    The Lurueña family runs Spain’s second-largest Burger King franchise. The start of our hospitality roots.
  2. 2008: Software born from frustration
    Jorge founded Mapal Software after facing inefficient systems first-hand.
  3. 2012: Officially Mapal
    Company founded to reshape hospitality through tech.
  4. 2019 – 2023: Growing stronger together
    We bring in top tools to cover the full hospitality spectrum: Flow, Cooking Data, Cloud Reputation, GetCompliant, Easilys, AstuteControl, Guudjob and Savvie.
  5. Today: Building the future of hospitality
    Get best practice guidance from our industry experts, how-to guides, insights, peer events and in-app knowledge bases.

Hospitality, evolved

What’s next?

A person wearing glasses and an apron smiles whilst looking at a digital tablet, with warm, colourful lights blurred in the background—showcasing the innovative spirit of Mapal Group.

Core values

Our core values to foster the right culture

Our culture is a pivotal component of Mapal’s future business success. Our values, lived by all, drives our employees’ engagement. Our Corporate Behaviors are leading principles on what we aspire to be as an organization of choice.

One team

We support and welcome all by showing genuine empathy. We build trust through open communication, respect and collaboration. United and empowered, we act swiftly to address obstacles, sharing and celebrating our successes while laying a solid foundation for the future.

Ownership

We’re engaged and accountable, always pushing ourselves to succeed. We hold ourselves responsible for our actions and their outcomes. We care about each other’s work and together, we cultivate an environment that fuels collaboration, sparks innovation and fosters continuous improvement.

Commitment

We consistently demonstrate dedication and discipline in all that we do. It involves supporting one another, taking care of our responsibilities, meeting deadlines and adding value that exceeds expectations. By keeping our promises, standing up for our principles and maintaining an active role in every task, we build a culture of trust and reliability.

Customer obsession

We are obsessed with delivering exceptional customer satisfaction by prioritizing customer needs. Through continuous communication and a deep understanding of their challenges, we offer solution-oriented services that create mutual value. Our customer-centric approach and expertise help us anticipate and exceed expectations, fostering trust and long-term partnerships.

Think big

We embrace creativity and ambition by thinking outside the box and stepping out of our comfort zone. We don’t limit ourselves. we are willing to innovate, confident in testing new ideas. We see challenges as opportunities and approach every endeavor with bold thinking, continuously pushing boundaries.

Customers

Trusted by the industry’s best

Management team

Leadership that drives change

A man with short dark hair, wearing a white shirt and dark jacket, smiling slightly in front of a plain light background.

President

Jorge Lurueña

A man with fair skin, short dark brown hair, and blue eyes, wearing a light pink collared shirt, smiles slightly against a plain white background.

Chief Executive Officer

Christian Fleck

A man with short, neatly combed brown hair, light skin, and brown eyes is wearing a white collared shirt and looking at the camera with a neutral expression against a plain white background.

Chief Technology Officer

Daniel Brandi

A man with light skin, short brown hair, and blue eyes is facing the camera and smiling slightly. He is wearing a black shirt and is set against a plain white background.

Chief Product Officer

Daniel Fitzgerald

A woman with long, light brown hair, blue eyes, and fair skin smiles at the camera. She is wearing hoop earrings and a dark top. The background is plain white.

VP of Marketing

Mandy Kempenich

A middle-aged man with short grey hair, wearing a light-coloured collared shirt, smiling at the camera against a plain white background.

Chief People Officer

Damien Laurelli

Work with us

Be part of Mapal

Want to join us?

We help hospitality professionals focus on what they do best – delivering great guest experiences – by simplifying daily operations.

Want to partner with us?

Our solutions are designed to optimise efficiency, reduce complexity and ensure consistent standards across locations.

About us

Frequently asked questions

Get answers to questions about Mapal Group and it’s products.

Why choose Mapal?

Mapal combines hospitality expertise with technology designed specifically for the industry.

Our decades of experience help hospitality businesses improve workforce management, training, communication, operations, and compliance across multi-site teams.

What is the difference between Mapal Group and Mapal OS?

Mapal Group is the company behind a range of hospitality technology solutions and services.

Mapal OS refers to the central platform connecting hospitality businesses with solutions for operations, workforce management, learning, and analytics.

What does “built for hospitality by hospitality” mean?

“Built for hospitality by hospitality” reflects Mapal’s deep industry experience.

Having been a multi-site restaurant operator, we understand the challenges hospitality businesses face every day better than anyone. Our software solutions were designed to solve the industry’s real operational and workforce needs.