{"id":6526,"date":"2026-11-12T15:46:35","date_gmt":"2026-11-12T15:46:35","guid":{"rendered":"https:\/\/mapal-os.com\/fr\/?post_type=resource&#038;p=6526"},"modified":"2026-11-12T15:50:03","modified_gmt":"2026-11-12T15:50:03","slug":"raffles-formation-sur-mesure-flow-learning","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/fr\/motivation-au-travail\/raffles-formation-sur-mesure-flow-learning\/","title":{"rendered":"Raffles : cr\u00e9er une exp\u00e9rience de formation \u00e0 l\u2019image d\u2019une marque cinq \u00e9toiles"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n<div class=\"wp-block-cover alignfull is-light vertical-section__container\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"376\" src=\"https:\/\/mapal-os.com\/fr\/wp-content\/uploads\/sites\/10\/2026\/11\/EN_Raffles_london_Story_Blog_image1-1024x376.webp\" alt=\"Un r\u00e9ceptionniste d\u2019h\u00f4tel en costume aide un client \u00e0 l\u2019aide d\u2019une tablette \u00e0 la r\u00e9ception.\" class=\"wp-image-6527\" srcset=\"https:\/\/mapal-os.com\/fr\/wp-content\/uploads\/sites\/10\/2026\/11\/EN_Raffles_london_Story_Blog_image1-1024x376.webp 1024w, https:\/\/mapal-os.com\/fr\/wp-content\/uploads\/sites\/10\/2026\/11\/EN_Raffles_london_Story_Blog_image1-300x110.webp 300w, https:\/\/mapal-os.com\/fr\/wp-content\/uploads\/sites\/10\/2026\/11\/EN_Raffles_london_Story_Blog_image1-768x282.webp 768w, https:\/\/mapal-os.com\/fr\/wp-content\/uploads\/sites\/10\/2026\/11\/EN_Raffles_london_Story_Blog_image1.webp 1188w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fond\u00e9 \u00e0 Singapour en 1887, Raffles Hotels, Resorts and Residences est aujourd\u2019hui une marque h\u00f4teli\u00e8re cinq \u00e9toiles de renomm\u00e9e mondiale, reconnue pour son h\u00e9ritage, son \u00e9l\u00e9gance et son caract\u00e8re singulier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Raffles London at The OWO, il \u00e9tait essentiel que la plateforme de formation refl\u00e8te ces m\u00eames standards. Afin d\u2019accompagner ses \u00e9quipes,<strong> l\u2019\u00e9tablissement s\u2019est associ\u00e9 \u00e0 Flow Learning by Mapal <\/strong>pour cr\u00e9er une exp\u00e9rience de formation plus accessible, fid\u00e8le \u00e0 son image de marque, et r\u00e9unissant formation, connaissances et d\u00e9veloppement professionnel en un seul endroit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e9sente dans le monde entier, la marque se distingue par un service exceptionnel et une attention m\u00e9ticuleuse aux d\u00e9tails, deux piliers de l\u2019exp\u00e9rience Raffles.<\/p>\n\n\n\n<h2 id=\"h-le-defi\" class=\"wp-block-heading is-style-heading-4\">Le d\u00e9fi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s le d\u00e9part, la conformit\u00e9 \u00e9tait une priorit\u00e9. Toutefois, l\u2019\u00e9quipe de Raffles London at The OWO ne souhaitait pas une plateforme limit\u00e9e aux formations obligatoires. Elle devait devenir un <strong>outil de r\u00e9f\u00e9rence pour les collaborateurs<\/strong>, qu\u2019ils pourraient consulter r\u00e9guli\u00e8rement pour l\u2019int\u00e9gration comme pour la<strong> formation continue<\/strong>, tout en restant rapide et facile d\u2019acc\u00e8s <strong>pour les diff\u00e9rents r\u00f4les et sites<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme devait \u00e9galement \u00eatre personnalisable afin de refl\u00e9ter l\u2019identit\u00e9 de Raffles London at The OWO, avec une apparence, un style et un langage align\u00e9s avec la qualit\u00e9 du contenu et de l\u2019exp\u00e9rience propos\u00e9s aux clients.<\/p>\n\n\n\n<h2 id=\"h-la-solution\" class=\"wp-block-heading is-style-heading-4\">La solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Raffles London at The OWO s\u2019est associ\u00e9 \u00e0 Flow Learning by Mapal pour<strong> cr\u00e9er une plateforme de formation en accord avec son identit\u00e9 de marque<\/strong>. Les modules Flow Learning d\u00e9di\u00e9s \u00e0 l\u2019h\u00f4tellerie-restauration ont constitu\u00e9 une base solide, avec la possibilit\u00e9 de personnaliser les \u00e9l\u00e9ments visuels, les images et la terminologie afin que le contenu refl\u00e8te le ton et l\u2019identit\u00e9 de Raffles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme est devenue un <strong>espace centralis\u00e9 regroupant les formations, les proc\u00e9dures op\u00e9rationnelles standard (SOP) et les connaissances op\u00e9rationnelles essentielles<\/strong>. Visuelle et intuitive, elle fonctionne de mani\u00e8re fluide sur smartphone, tablette et ordinateur. Son tableau de bord clair permet aux collaborateurs de trouver facilement les informations dont ils ont besoin, tout en s\u2019adaptant aux diff\u00e9rents styles d\u2019apprentissage gr\u00e2ce \u00e0 des contenus visuels, textuels et audio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme offre \u00e9galement aux managers une meilleure visibilit\u00e9, ce qui leur permet de suivre plus facilement les progr\u00e8s, d\u2019accompagner leurs \u00e9quipes et de piloter les performances avec davantage d\u2019efficacit\u00e9.<\/p>\n\n\n\n<h2 id=\"h-les-resultats-0\" class=\"wp-block-heading is-style-heading-4\">Les r\u00e9sultats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mapal a aid\u00e9 Raffles London at The OWO \u00e0 cr\u00e9er une exp\u00e9rience de formation plus accessible et plus coh\u00e9rente :<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-list-dark\">\n<li>21 formations sur mesure cr\u00e9\u00e9es pour proposer des parcours d\u2019apprentissage enti\u00e8rement adapt\u00e9s \u00e0 la marque<\/li>\n\n\n\n<li>Plus de 4 351 formations termin\u00e9es depuis le lancement en 2023<\/li>\n\n\n\n<li>96 % des formations termin\u00e9es dans les d\u00e9lais impartis.<\/li>\n\n\n\n<li>698 connexions mensuelles en moyenne, signe d\u2019un fort engagement des apprenants.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Raffles London a donn\u00e9 vie au lancement gr\u00e2ce \u00e0 une <strong>campagne interne cr\u00e9ative<\/strong>, qui a suscit\u00e9 l\u2019enthousiasme d\u00e8s le premier jour et pr\u00e9sent\u00e9 aux collaborateurs une exp\u00e9rience de formation accessible, engageante et fid\u00e8le \u00e0 l\u2019univers de la marque.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":45,"featured_media":6527,"template":"","meta":{"resource_author_photo":{"attachment_id":0,"blog_id":0},"resource_hero_banner":{"attachment_id":0,"blog_id":0},"resource_webinar_contributors":[],"resource_whitepaper_contributors":[],"case_study_logo":6387,"case_study_client_summary":"Raffles London at The OWO s\u2019est associ\u00e9 \u00e0 Mapal pour cr\u00e9er une exp\u00e9rience de formation sur mesure, fid\u00e8le \u00e0 son positionnement cinq \u00e9toiles et \u00e0 ses standards de service. En r\u00e9unissant formation, connaissances op\u00e9rationnelles et d\u00e9veloppement professionnel dans une plateforme intuitive, Raffles a renforc\u00e9 l\u2019engagement des \u00e9quipes, facilit\u00e9 l\u2019acc\u00e8s aux contenus et cr\u00e9\u00e9 une exp\u00e9rience coh\u00e9rente pour l\u2019ensemble de ses collaborateurs.","resource_is_gated":false,"event_date":"","event_time":"","event_location_place":"","event_location_street":"","event_status":"","hubspot_form_id":"","download_cta_label":"Download","resource_sidebar_form_heading":"","video_embed_url":"","_mapal_resource_is_blueprint":false,"_mapal_resource_blueprint_key":"","editor_notices":[],"_mapal_resource_surface_role":"","footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"localise","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"resource_type":[13],"resource_tag":[],"resource_topic":[34],"resource_product":[],"class_list":["post-6526","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-case-study","resource_topic-motivation-au-travail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Raffles : une formation 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