{"id":3089,"date":"2022-07-20T18:41:53","date_gmt":"2022-07-20T16:41:53","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/es\/?post_type=resource&#038;p=3089"},"modified":"2026-09-09T10:09:50","modified_gmt":"2026-09-09T08:09:50","slug":"hip-2022","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/es\/recursos\/webinars\/hip-2022\/","title":{"rendered":"HIP 2022"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_x_HIP__1200x400.png\" alt=\"\" class=\"wp-image-3088\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_x_HIP__1200x400.png 1200w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_x_HIP__1200x400-300x100.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_x_HIP__1200x400-1024x341.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_x_HIP__1200x400-768x256.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HIP 2022 - Ventajas y soluciones de la digitalizacion en la hosteleria\" src=\"https:\/\/player.vimeo.com\/video\/731732737?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HIP 2022 - People &amp; Culture con MAPAL OS\" src=\"https:\/\/player.vimeo.com\/video\/731722166?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading is-style-heading-4\">Mapal en HIP 2022: Digitalizaci\u00f3n, personal y cultura de empresa en la hosteler\u00eda<\/h2>\n\n<p class=\"wp-block-paragraph\">En HIP 2022, Jorge Lurue\u00f1a y Carlos Gamallo estuvieron analizando junto con los l\u00edderes del sector de la hosteler\u00eda en Espa\u00f1a, cu\u00e1les son las ventajas a la hora de <a href=\"https:\/\/mapal-os.com\/es\/soluciones\">digitalizar un negocio de restauraci\u00f3n<\/a>, y c\u00f3mo captar y fidelizar el talento en el sector HORECA.<\/p>\n\n<h2 class=\"wp-block-heading is-style-heading-4\">Mesa redonda: Ventajas y soluciones de la digitalizaci\u00f3n en la hosteler\u00eda<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Jorge Lurue\u00f1a, fundador y CEO de Mapal Group<\/strong>, analiza junto con los l\u00edderes del sector de la hosteler\u00eda y la restauraci\u00f3n en Espa\u00f1a los <strong>principales desaf\u00edos y necesidades de los negocios del sector y c\u00f3mo las herramientas tecnol\u00f3gicas pueden ayudarnos.\u00a0<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ponentes: <\/strong><br> Daniel Agromayor, Director General de <strong>Five Guys Espa\u00f1a y Portugal<\/strong>;<br> Sergio Rivas, CEO de <strong>Avanza Food<\/strong>;\u00a0<br> Luis Comas, CEO de <strong>AmRest Holdings<\/strong>.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading is-style-heading-4\">Mesa redonda: People &amp; Culture con Mapal Group<\/h2>\n\n<p class=\"wp-block-paragraph\">Analizamos la situaci\u00f3n del <strong>personal en el sector de la hosteler\u00eda<\/strong>, los m\u00e9todos para<strong> integrar a las nuevas generaciones<\/strong>, y c\u00f3mo crear y mantener una cultura de empresa que nos diferencie de la competencia y nos ayude a <strong>captar y fidelizar talento<\/strong>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ponentes:<\/strong><br> Carlos Gelabert, Cofundador y CEO de <strong>The Fitzgerald Burger Company<\/strong>;<br> Juana Villanueva, Head of People en <strong>Five Guys Espa\u00f1a<\/strong>;<br> Carlos Gamallo, COO de <strong>Mapal Group<\/strong>, como moderador.\u00a0<\/p>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Analizamos en HIP 2022 los principales retos relacionados con la operativa y el personal en el sector de la hosteler\u00eda.<\/p>\n","protected":false},"author":45,"featured_media":3090,"template":"resources","meta":{"resource_author_photo":{"attachment_id":0,"blog_id":0},"resource_webinar_contributors":[],"resource_whitepaper_contributors":[],"case_study_logo":0,"case_study_client_summary":"","resource_is_gated":false,"event_date":"2022-07-20","event_time":"16:41","event_location_place":"","event_location_street":"","event_status":"on-demand","hubspot_form_id":"","download_cta_label":"Download","video_embed_url":"https:\/\/vimeo.com\/731732737","_mapal_resource_is_blueprint":false,"_mapal_resource_blueprint_key":"","editor_notices":[],"footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"resource_type":[15],"resource_tag":[],"resource_topic":[],"resource_product":[],"class_list":["post-3089","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-past-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HIP 2022 | Tendencias en la Hosteler\u00eda | Mapal Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Analizamos en HIP 2022 los principales retos relacionados con la operativa y el personal en el sector de la hosteler\u00eda. Descubre an\u00e1lisis, tendencias y mejores pr\u00e1cticas para los negocios de hosteler\u00eda con Mapal Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HIP 2022 | Mapal Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Descubre an\u00e1lisis, tendencias y mejores pr\u00e1cticas para los negocios de hosteler\u00eda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mapal-os.com\/es\/?post_type=resource&amp;p=3089\" \/>\n<meta property=\"og:site_name\" content=\"Mapal Espa\u00f1a\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T08:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mapal.wpengine.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Shine_People_and_Culture_summit_resource_image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/?post_type=resource&p=3089\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/?post_type=resource&p=3089\",\"name\":\"HIP 2022 | Tendencias en la Hosteler\u00eda | Mapal Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/?post_type=resource&p=3089#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/?post_type=resource&p=3089#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2026\\\/08\\\/Shine_People_and_Culture_summit_resource_image.png\",\"datePublished\":\"2022-07-20T16:41:53+00:00\",\"dateModified\":\"2026-09-09T08:09:50+00:00\",\"description\":\"Analizamos en HIP 2022 los principales retos relacionados con la operativa y el personal en el sector de la hosteler\u00eda. Descubre an\u00e1lisis, tendencias y mejores pr\u00e1cticas para los negocios de hosteler\u00eda con Mapal Espa\u00f1a.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/?post_type=resource&p=3089#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mapal-os.com\\\/es\\\/?post_type=resource&p=3089\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/?post_type=resource&p=3089#primaryimage\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2026\\\/08\\\/Shine_People_and_Culture_summit_resource_image.png\",\"contentUrl\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2026\\\/08\\\/Shine_People_and_Culture_summit_resource_image.png\",\"width\":1200,\"height\":627,\"caption\":\"Cinco personas sonrientes, vestidas con uniformes de chef y delantales, posan juntas con los brazos cruzados, sobre un fondo de degradado de colores con una l\u00ednea ondulada azul en primer plano.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/?post_type=resource&p=3089#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HIP 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/\",\"name\":\"Mapal Espa\u00f1a\",\"description\":\"Soluciones tecnol\u00f3gicas para la hosteler\u00eda de Mapal\",\"publisher\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/#organization\",\"name\":\"Mapal\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2026\\\/06\\\/mapal-os-logo-1.svg\",\"contentUrl\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2026\\\/06\\\/mapal-os-logo-1.svg\",\"width\":195,\"height\":32,\"caption\":\"Mapal\"},\"image\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mapal-group-uk\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCtYMrLrBhXNuiAFpRX2bJHw\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"HIP 2022 | Tendencias en la Hosteler\u00eda | Mapal Espa\u00f1a","description":"Analizamos en HIP 2022 los principales retos relacionados con la operativa y el personal en el sector de la hosteler\u00eda. Descubre an\u00e1lisis, tendencias y mejores pr\u00e1cticas para los negocios de hosteler\u00eda con Mapal Espa\u00f1a.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089","og_locale":"en_GB","og_type":"article","og_title":"HIP 2022 | Mapal Espa\u00f1a","og_description":"Descubre an\u00e1lisis, tendencias y mejores pr\u00e1cticas para los negocios de hosteler\u00eda.","og_url":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089","og_site_name":"Mapal Espa\u00f1a","article_modified_time":"2026-09-09T08:09:50+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/mapal.wpengine.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Shine_People_and_Culture_summit_resource_image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089","url":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089","name":"HIP 2022 | Tendencias en la Hosteler\u00eda | Mapal Espa\u00f1a","isPartOf":{"@id":"https:\/\/mapal-os.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089#primaryimage"},"image":{"@id":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089#primaryimage"},"thumbnailUrl":"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Shine_People_and_Culture_summit_resource_image.png","datePublished":"2022-07-20T16:41:53+00:00","dateModified":"2026-09-09T08:09:50+00:00","description":"Analizamos en HIP 2022 los principales retos relacionados con la operativa y el personal en el sector de la hosteler\u00eda. Descubre an\u00e1lisis, tendencias y mejores pr\u00e1cticas para los negocios de hosteler\u00eda con Mapal Espa\u00f1a.","breadcrumb":{"@id":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089#primaryimage","url":"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Shine_People_and_Culture_summit_resource_image.png","contentUrl":"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Shine_People_and_Culture_summit_resource_image.png","width":1200,"height":627,"caption":"Cinco personas sonrientes, vestidas con uniformes de chef y delantales, posan juntas con los brazos cruzados, sobre un fondo de degradado de colores con una l\u00ednea ondulada azul en primer plano."},{"@type":"BreadcrumbList","@id":"https:\/\/mapal-os.com\/es\/?post_type=resource&p=3089#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mapal-os.com\/es\/"},{"@type":"ListItem","position":2,"name":"HIP 2022"}]},{"@type":"WebSite","@id":"https:\/\/mapal-os.com\/es\/#website","url":"https:\/\/mapal-os.com\/es\/","name":"Mapal Espa\u00f1a","description":"Soluciones tecnol\u00f3gicas para la hosteler\u00eda de Mapal","publisher":{"@id":"https:\/\/mapal-os.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mapal-os.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/mapal-os.com\/es\/#organization","name":"Mapal","url":"https:\/\/mapal-os.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mapal-os.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/06\/mapal-os-logo-1.svg","contentUrl":"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/06\/mapal-os-logo-1.svg","width":195,"height":32,"caption":"Mapal"},"image":{"@id":"https:\/\/mapal-os.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/mapal-group-uk\/","https:\/\/www.youtube.com\/channel\/UCtYMrLrBhXNuiAFpRX2bJHw"]}]}},"_links":{"self":[{"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/resource\/3089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/users\/45"}],"version-history":[{"count":6,"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/resource\/3089\/revisions"}],"predecessor-version":[{"id":6556,"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/resource\/3089\/revisions\/6556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/media\/3090"}],"wp:attachment":[{"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/media?parent=3089"}],"wp:term":[{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/resource_type?post=3089"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/resource_tag?post=3089"},{"taxonomy":"resource_topic","embeddable":true,"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/resource_topic?post=3089"},{"taxonomy":"resource_product","embeddable":true,"href":"https:\/\/mapal-os.com\/es\/wp-json\/wp\/v2\/resource_product?post=3089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}