{"id":2986,"date":"2022-02-21T09:47:08","date_gmt":"2022-02-21T08:47:08","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/es\/?post_type=resource&#038;p=2986"},"modified":"2026-09-09T10:09:46","modified_gmt":"2026-09-09T08:09:46","slug":"el-liderazgo-de-la-mujer-en-la-transformacion-digital","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/es\/recursos\/webinars\/el-liderazgo-de-la-mujer-en-la-transformacion-digital\/","title":{"rendered":"El liderazgo de la mujer en la transformaci\u00f3n digital"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/El_liderazgo_de_la_mujer_en_la_transformacion_digital_-_ES_-__HEADER_TYPO3_-_1200X400.png\" alt=\"\" class=\"wp-image-2980\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/El_liderazgo_de_la_mujer_en_la_transformacion_digital_-_ES_-__HEADER_TYPO3_-_1200X400.png 1200w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/El_liderazgo_de_la_mujer_en_la_transformacion_digital_-_ES_-__HEADER_TYPO3_-_1200X400-300x100.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/El_liderazgo_de_la_mujer_en_la_transformacion_digital_-_ES_-__HEADER_TYPO3_-_1200X400-1024x341.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/El_liderazgo_de_la_mujer_en_la_transformacion_digital_-_ES_-__HEADER_TYPO3_-_1200X400-768x256.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"El liderazgo de la mujer en la transformaci\u00f3n digital\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3utYsOOJ474?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">La digitalizaci\u00f3n del sector HORECA est\u00e1 suponiendo una verdadera transformaci\u00f3n de una industria que hasta hace poco se percib\u00eda como &#8220;tradicional\u201d. La incorporaci\u00f3n de <a href=\"https:\/\/mapal-os.com\/es\/soluciones\">herramientas tecnol\u00f3gicas en los negocios de hosteler\u00eda<\/a> abre las puertas a nuevas e importantes oportunidades: desde la incorporaci\u00f3n de nuevos perfiles profesionales, hasta la resoluci\u00f3n de desaf\u00edos tan claves y actuales como la eficiencia operativa, la satisfacci\u00f3n de la plantilla, la fidelizaci\u00f3n de los consumidores o la sostenibilidad.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">En motivo del 8 de marzo, en este webinar hablamos de todo ello con expertas del sector, as\u00ed como del rol que desempe\u00f1a la mujer en un terreno donde la mayor parte de los puestos son ocupados por hombres.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Participan en este panel, <strong>Paula Nevado, Secretaria General de Marcas de Restauraci\u00f3n<\/strong>; <strong>Rosa Carvalho, CMO de Avanza Food<\/strong>; <strong>Gema Ruiz, PR &amp; Communications manager de Mapal Group<\/strong>; y <strong>Eva Ballar\u00edn, fundadora y directora de evaballarin.com<\/strong>.<\/p>\n\n<h5 class=\"wp-block-heading is-style-heading-5\"><strong>En este webinar hablamos de:<\/strong><\/h5>\n\n<ul class=\"wp-block-list is-style-list-dark\">\n<li>La transformaci\u00f3n digital del sector HORECA en base a la experiencia de estas profesionales<\/li>\n\n<li>Las oportunidades ofrece la tecnolog\u00eda a las empresas de hosteler\u00eda<\/li>\n\n<li>C\u00f3mo atraer a nuevos perfiles profesionales en tu negocio<\/li>\n\n<li>Previsi\u00f3n del futuro de la hosteler\u00eda<\/li>\n<\/ul>\n\n<div class=\"wp-block-mapal-contributors contributors-block wp-block-group is-layout-flow wp-block-mapal-contributors-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>PARTICIPAN EN ESTE WEBINAR<\/strong><\/p>\n\n\n\n<div class=\"wp-block-mapal-contributors-list contributors-list wp-block-group is-layout-flow wp-block-mapal-contributors-list-is-layout-flow\">\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Paula_Nevado.png\" alt=\"\" class=\"wp-image-2981\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Paula_Nevado.png 500w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Paula_Nevado-300x300.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Paula_Nevado-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>Paula Nevado<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>Secretaria General de Marcas de Restauraci\u00f3n<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Rosa_Carvalho.png\" alt=\"\" class=\"wp-image-2982\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Rosa_Carvalho.png 500w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Rosa_Carvalho-300x300.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Rosa_Carvalho-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>Rosa Carvalho<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>CMO de Avanza Food<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Gema_Ruiz.png\" alt=\"\" class=\"wp-image-2983\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Gema_Ruiz.png 500w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Gema_Ruiz-300x300.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Gema_Ruiz-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>Gema Ruiz<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>PR &amp; Communications manager de MAPAL Group<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Eva_Ballarin_.png\" alt=\"\" class=\"wp-image-2828\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Eva_Ballarin_.png 500w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Eva_Ballarin_-300x300.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Eva_Ballarin_-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>Eva Ballar\u00edn<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>Fundadora\u00a0y\u00a0directora de evaballarin.com<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading is-style-heading-6\">COLABORAN<\/h2>\n\n<div class=\"wp-block-mapal-logo-cards logo-cards wp-block-group mapal-pattern-logo-cards is-layout-grid wp-container-mapal-logo-cards-is-layout-f343dcd6 wp-block-mapal-logo-cards-is-layout-grid\">\n<div class=\"wp-block-mapal-review-button review-button\">\n<figure class=\"wp-block-image size-full review-button__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"361\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Avanaza_Food_logo.png\" alt=\"Avanza Food\" class=\"wp-image-2984\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Avanaza_Food_logo.png 1558w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Avanaza_Food_logo-300x70.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Avanaza_Food_logo-1024x237.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Avanaza_Food_logo-768x178.png 768w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Avanaza_Food_logo-1536x356.png 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-review-button review-button\">\n<figure class=\"wp-block-image size-full review-button__image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Marcas_de_restauracion_Logo.jpeg\" alt=\"Marcas de Restauraci\u00f3n\" class=\"wp-image-2985\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-review-button review-button\">\n<figure class=\"wp-block-image size-full review-button__image\"><img loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"120\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/logo-EvaBallarin-357x120c.png\" alt=\"Eva Ballar\u00edn\" class=\"wp-image-2831\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/logo-EvaBallarin-357x120c.png 357w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/logo-EvaBallarin-357x120c-300x101.png 300w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>En este webinar analizamos las oportunidades que ofrece la digitalizaci\u00f3n en la hosteler\u00eda con expertas del 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