{"id":2778,"date":"2021-04-13T21:00:22","date_gmt":"2021-04-13T19:00:22","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/es\/?post_type=resource&#038;p=2778"},"modified":"2026-09-08T22:21:55","modified_gmt":"2026-09-08T20:21:55","slug":"mapal-software-en-hospitality-innovation-planet","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/es\/recursos\/articulos\/mapal-software-en-hospitality-innovation-planet\/","title":{"rendered":"Mapal Software en Hospitality Innovation Planet"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"494\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GettyImages-661439924.jpg\" alt=\"\" class=\"wp-image-2777\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/GettyImages-661439924.jpg 708w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/GettyImages-661439924-300x209.jpg 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/206306333\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La semana pasada Mapal Software asisti\u00f3 en el IFEMA al evento\u00a0<a href=\"https:\/\/www.expohip.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Hospitality Innovation Planet<\/a>\u00a0(HIP), una de las principales cita en innovaci\u00f3n en hosteler\u00eda.\u00a0 El evento orbit\u00f3 alrededor de tres espacios: Bar &amp; Co, Restaurant Trends y Hotel World.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HIP fue tambi\u00e9n el marco de Hospitality 4.0, el congreso internacional que reuni\u00f3 a m\u00e1s de 200 ponentes nacionales e internacionales, como Joan Roca, Jos\u00e9 Andr\u00e9s o el gur\u00fa de la Digitalizaci\u00f3n Daniel Newman.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Precisamente en Hospitality 4.0, tuvimos la oportunidad de participar en el panel \u201cEl Restaurante Digital. Convertir Datos en Resultados\u201d, moderado por Beatriz Romanos. All\u00ed nuestro CEO, Jorge Lurue\u00f1a, comparti\u00f3 mesa con Alberto Monedero, Global Digital Manager de La Tagliatella, Carlos G\u00f3mez, CEO de Cheerfy y Aitor Samperio, Director de Operaciones del Grupo Larrumba para hablar sobre el Big Data en restauraci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque para algunos restauradores sigue siendo un concepto dif\u00edcil de asimilar, el Big Data se presenta como clave en la evoluci\u00f3n de los restaurantes. Una herramienta al alcance de cualquier restaurante sin importar su tama\u00f1o. Su uso permite, entre otras cosas, predecir la demanda y ajustar los recursos y los costes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro CEO destac\u00f3 la importancia de que los datos analizados tengan tambi\u00e9n en cuenta al personal, y no solo a los clientes. \u201cAl fin y al cabo, el personal es el motor del negocio en hosteler\u00eda. Pero la clave es obtener esos datos en tiempo real para poder tomar decisiones r\u00e1pidas. Porque cada d\u00eda que pasa sin corregir algo que no funciona, es un d\u00eda perdido.\u201d, subrayo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los datos m\u00e1s interesantes aportados durante el coloquio, se describi\u00f3 como el uso del Big Data puede reducir los costes de personal en un 1,8%, aumentar la recurrencia un 20% o conseguir que el ticket medio crezca un 26%. Todos los ponentes coincidieron en la necesidad de seguir avanzando en la digitalizaci\u00f3n de la gesti\u00f3n para que Espa\u00f1a siga siendo referente mundial en restauraci\u00f3n. Accede aqu\u00ed\u00a0<a href=\"https:\/\/www.techfoodmag.com\/big-data-para-restaurantes\/\" rel=\"noopener noreferrer\" target=\"_blank\">m\u00e1s detalles<\/a>\u00a0de este panel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento cont\u00f3 con m\u00e1s de 200 marcas expositoras, casi 13.000 visitantes profesionales, y se estima que dej\u00f3 en la capital m\u00e1s de 14 millones de euros, consolid\u00e1ndose como un referente en el sector Horeca. Desde Mapal Software queremos felicitar a los organizadores de Hospitality Innovation Planet.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>HIP Big Data para Restaurantes from Formaci\u00f3n Mapal on Vimeo. La semana pasada Mapal Software asisti\u00f3 en el IFEMA al evento Hospitality Innovation Planet (HIP), una de las principales cita en innovaci\u00f3n en hosteler\u00eda&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"template":"resources","meta":{"resource_author_photo":{"attachment_id":0,"blog_id":0},"resource_webinar_contributors":[],"resource_whitepaper_contributors":[],"case_study_logo":0,"case_study_client_summary":"","resource_is_gated":false,"event_date":"","event_time":"","event_location_place":"","event_location_street":"","event_status":"","hubspot_form_id":"","download_cta_label":"Download","video_embed_url":"","_mapal_resource_is_blueprint":false,"_mapal_resource_blueprint_key":"","editor_notices":[],"footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"resource_type":[14],"resource_tag":[],"resource_topic":[],"resource_product":[47],"class_list":["post-2778","resource","type-resource","status-publish","hentry","resource_type-articles","resource_product-workforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mapal Software en Hospitality Innovation Planet | Tendencias en la Hosteler\u00eda | Mapal Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"HIP Big Data para Restaurantes from Formaci\u00f3n Mapal on Vimeo. La semana pasada Mapal Software asisti\u00f3 en el IFEMA al evento Hospitality Innovation Planet (HIP), una de las principales cita en innovaci\u00f3n en hosteler\u00eda... 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