{"id":4068,"date":"2022-08-01T13:23:24","date_gmt":"2022-08-01T11:23:24","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/es\/?page_id=4068"},"modified":"2026-08-27T15:41:08","modified_gmt":"2026-08-27T13:41:08","slug":"marketing","status":"publish","type":"page","link":"https:\/\/mapal-os.com\/es\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light mapal-pattern-pillar-topic mapal-pattern-hero-banner is-layout-constrained wp-block-cover-is-layout-constrained\" style=\"min-height:420px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background size-full\" alt=\"\" src=\"https:\/\/mapal-os.com\/wp-content\/plugins\/mapal-plugin\/app\/domains\/resources\/assets\/default-heroes\/mapal-resources-future-webinar-hero.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-bg-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\"><\/div><\/div>\n\n\n\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section mapal-pattern-pillar-topic mapal-pattern-cards-list-blog-cards is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n<div class=\"wp-block-cover alignfull is-light vertical-section__container\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<h1 class=\"wp-block-heading is-style-heading-1\">Tecnolog\u00eda para los responsables de marketing de los hoteles y restaurantes\u202f<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Monitorizar las opiniones de los clientes ya es en s\u00ed un trabajo a tiempo completo. Con tantas redes sociales y plataformas como existen, resulta muy dif\u00edcil controlar en todo momento\u202flo que los usuarios dicen de ti. En Mapal ya estamos ayudando a miles de marcas a cuidar de su reputaci\u00f3n online con nuestro software de gesti\u00f3n de rese\u00f1as de clientes con tecnolog\u00eda de IA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-2\">Reputation by Mapal hace la vida m\u00e1s f\u00e1cil a los responsables de marketing de los hoteles y restaurantes:\u202f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-list-dark\">\n<li>Recopila las rese\u00f1as y opiniones de los clientes de las principales plataformas online (Google, Tripadvisor, The Fork, Facebook, etc.) en un sencillo cuadro de mandos.\u202f\u202f<\/li>\n\n<li>Permite configurar respuestas autom\u00e1ticas para las rese\u00f1as de los clientes gracias a la Inteligencia Artificial.\u202f<\/li>\n\n<li>Responde r\u00e1pidamente a los usuarios a trav\u00e9s de nuestra sencilla app m\u00f3vil.\u202f<\/li>\n\n<li>Compara tu rendimiento con el de tus competidores.\u202f<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-list-dark\">\n<li>Detecta problemas y \u00e1reas de mejora en cuanto a la operativa o al producto.\u202f<\/li>\n\n<li>Obt\u00e9n informaci\u00f3n detallada sobre las opiniones de los clientes, las tendencias y los datos demogr\u00e1ficos de los consumidores gracias al an\u00e1lisis inteligente de rese\u00f1as y fotos.\u202f\u202f<\/li>\n\n<li>Delega a los responsables de cada local o regi\u00f3n la gesti\u00f3n de las rese\u00f1as.\u202f<\/li>\n\n<li>Supervisa las tasas de respuesta en todos los establecimientos.\u202f<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-2\">Soluciones recomendadas:<\/h3>\n\n\n\n<div class=\"wp-block-mapal-button-card-list button-card-list wp-block-group is-layout-grid wp-container-mapal-button-card-list-is-layout-2e5fd583 wp-block-mapal-button-card-list-is-layout-grid\">\n\n<div class=\"wp-block-mapal-button-card button-card wp-block-group is-layout-flex wp-block-mapal-button-card-is-layout-flex\">\n\n<div class=\"wp-block-mapal-indicator indicator button-card__indicator is-style-secondary-m\">\n<figure class=\"wp-block-image size-full indicator__image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"149\" height=\"149\" viewbox=\"0 0 149 149\" fill=\"none\" class=\"wp-image-4066 wp-block-image__svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M74.759 120H26.241C25.3813 120 24.557 119.631 23.9492 118.975C23.3414 118.319 23 117.428 23 116.5C23 115.572 23.3414 114.682 23.9492 114.025C24.557 113.369 25.3813 113 26.241 113H74.759C75.6185 113 76.4429 113.369 77.0507 114.025C77.6585 114.682 78 115.572 78 116.5C78 117.428 77.6585 118.319 77.0507 118.975C76.4429 119.631 75.6185 120 74.759 120Z\" fill=\"#4065D5\"><\/path><path d=\"M74.4803 120C73.6294 120 72.8135 119.658 72.2118 119.05C71.6101 118.441 71.2722 117.616 71.2722 116.756C71.2722 115.896 71.6101 115.07 72.2118 114.462C72.8135 113.854 73.6294 113.512 74.4803 113.512C83.2953 113.52 91.8404 110.437 98.6589 104.788C105.478 99.138 110.148 91.2721 111.873 82.5305C113.598 73.7887 112.272 64.7125 108.121 56.8488C103.97 48.9851 97.2499 42.8208 89.1071 39.4065C80.9643 35.9923 71.9027 35.5393 63.4667 38.1251C55.0307 40.7108 47.7425 46.1752 42.8446 53.5866C37.9467 60.998 35.7422 69.8977 36.6067 78.7688C37.4714 87.6399 41.3518 95.9332 47.5862 102.235C48.1875 102.846 48.5243 103.673 48.5224 104.534C48.5206 105.396 48.1805 106.221 47.5768 106.829C46.973 107.437 46.1551 107.778 45.3031 107.776C44.4512 107.774 43.6347 107.43 43.0335 106.82C35.7538 99.4578 31.2233 89.7713 30.2143 79.4103C29.2053 69.0495 31.7801 58.6555 37.4999 49.999C43.2197 41.3426 51.7308 34.9597 61.5827 31.9375C71.4347 28.9155 82.0181 29.4414 91.5297 33.4256C101.041 37.4098 108.892 44.6059 113.746 53.7875C118.599 62.9693 120.153 73.5686 118.145 83.7795C116.136 93.9904 110.689 103.181 102.73 109.786C94.7716 116.39 84.7947 120 74.4994 120\" fill=\"#4065D5\"><\/path><path d=\"M74.3992 149C59.5289 149.013 44.9986 144.55 32.6952 136.192C32.3425 135.953 32.0406 135.646 31.8062 135.29C31.5719 134.935 31.4101 134.535 31.3299 134.116C31.2497 133.699 31.2525 133.267 31.3385 132.85C31.4245 132.432 31.5917 132.036 31.8309 131.682C32.3138 130.971 33.0598 130.478 33.9047 130.317C34.3229 130.237 34.7531 130.24 35.1702 130.325C35.5876 130.411 35.9836 130.579 36.3363 130.819C50.5845 140.448 67.9471 144.324 84.9338 141.665C101.921 139.006 117.272 130.011 127.902 116.487C138.532 102.963 143.652 85.913 142.235 68.7645C140.818 51.616 132.965 35.6404 120.259 24.0491C94.586 0.609757 54.3384 0.609757 28.6945 24.0491C17.6111 34.1669 10.171 47.6606 7.52738 62.4394C4.88358 77.2181 7.18386 92.457 14.0714 105.795C15.043 107.649 16.4371 109.248 18.1408 110.464C19.8443 111.679 21.8098 112.476 23.8781 112.79C25.9466 113.104 28.0598 112.926 30.0469 112.272C32.034 111.617 33.8393 110.504 35.3167 109.021L42.6865 101.665C43.2943 101.055 44.1191 100.712 44.9795 100.711C45.8399 100.711 46.6654 101.052 47.2745 101.66C47.8835 102.268 48.2263 103.094 48.2271 103.955C48.228 104.816 47.8871 105.642 47.2793 106.252L39.929 113.608C37.7284 115.81 35.0405 117.462 32.0831 118.431C29.1256 119.4 25.9819 119.659 22.9061 119.186C19.8302 118.713 16.9091 117.521 14.379 115.708C11.8488 113.895 9.78101 111.511 8.34271 108.749C0.797971 94.149 -1.72504 77.4662 1.16449 61.2856C4.05387 45.1048 12.1946 30.3295 24.3252 19.2484C52.4838 -6.41613 96.5085 -6.41613 124.628 19.2484C135.758 29.3819 143.561 42.6492 147.012 57.3054C150.464 71.9614 149.403 87.3201 143.967 101.361C138.532 115.402 128.977 127.467 116.56 135.971C104.143 144.473 89.4447 149.016 74.3992 149Z\" fill=\"#4065D5\"><\/path><\/svg><\/figure>\n\n<\/div>\n\n\n\n<p class=\"button-card__text is-style-label-lg wp-block-paragraph\"><strong><a href=\"https:\/\/mapal-os.com\/es\/soluciones\/reputation\">Reputation<\/a><\/strong><\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-2\">Recursos recomendados:<\/h3>\n\n\n\n<div class=\"wp-block-group mapal-pattern-recommended-resources is-layout-constrained wp-container-core-group-is-layout-ca281166 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n\n\n<div class=\"wp-block-query mapal-pattern-blog-cards mapal-pattern-pillar-resource-query is-layout-flow wp-block-query-is-layout-flow\" data-dp-query-id=\"5610\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-9a529ab2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-3943 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-aumentar-ventas resource_product-reputation\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"760\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Blog_puente_diciembre_resources.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dos personas est\u00e1n de pie junto a un puesto de un mercadillo festivo, contemplando las estanter\u00edas repletas de coloridas figuritas y adornos en miniatura. Por encima cuelgan peluches, que aportan un toque de color vivo a esta acogedora escena.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Blog_puente_diciembre_resources.png 1064w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Blog_puente_diciembre_resources-300x214.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Blog_puente_diciembre_resources-1024x731.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Blog_puente_diciembre_resources-768x549.png 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/aumentar-ventas\/puente-diciembre-como-atraer-mas-clientes-dar-servicio-excelente\/\" target=\"_self\" >Puente de diciembre: c\u00f3mo atraer m\u00e1s clientes y dar un servicio excelente<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2025-12-02T16:05:33+01:00\">Tuesday Dec 2, 2025<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">En el puente cambian los picos y suben los grupos. Ideas concretas para QSR, FSR, cafeter\u00edas y bares: menos fricci\u00f3n, m\u00e1s ventas y margen. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-3490 resource type-resource status-publish has-post-thumbnail hentry resource_type-whitepaper resource_topic-rentabilidad-negocio resource_product-compliance resource_product-easilys-fb resource_product-engagement resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"765\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Expansion_con_exito__como_hacer_crecer_un_negocio_de_hosteleria_1080x765_resources_image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dos cocineros en una cocina industrial: uno, con el pelo rizado y gafas, se\u00f1ala algo mientras habla con el otro, que le escucha con atenci\u00f3n. Ambos llevan delantal y parecen concentrados bajo la intensa luz de la cocina.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Expansion_con_exito__como_hacer_crecer_un_negocio_de_hosteleria_1080x765_resources_image.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Expansion_con_exito__como_hacer_crecer_un_negocio_de_hosteleria_1080x765_resources_image-300x213.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Expansion_con_exito__como_hacer_crecer_un_negocio_de_hosteleria_1080x765_resources_image-1024x725.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Expansion_con_exito__como_hacer_crecer_un_negocio_de_hosteleria_1080x765_resources_image-768x544.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"whitepaper\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/libro-blanco\/\" rel=\"tag\">Libro blanco<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/expansion-crecer-negocio-hosteleria\/\" target=\"_self\" >Expansi\u00f3n con \u00e9xito: c\u00f3mo hacer crecer un negocio de hosteler\u00eda<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2023-11-14T16:54:07+01:00\">Tuesday Nov 14, 2023<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">En este whitepaper te compartimos los consejos para ayudarte a expandir tu negocio de hosteler\u00eda. Colaboran: The Fitzgerald, VICIO y Grosso Napoletano. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-3216 resource type-resource status-publish has-post-thumbnail hentry resource_type-whitepaper resource_topic-experiencia-cliente resource_product-compliance resource_product-easilys-fb resource_product-engagement resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Accelerated_digitisation_in_the_hospitality_industry_1080x765_resources_image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Una persona que lleva una chaqueta colorida y mullida toca una pantalla o ventana luminosa, mir\u00e1ndola pensativa. La escena est\u00e1 iluminada con luz azul y morada.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Accelerated_digitisation_in_the_hospitality_industry_1080x765_resources_image.png 600w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Accelerated_digitisation_in_the_hospitality_industry_1080x765_resources_image-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"whitepaper\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/libro-blanco\/\" rel=\"tag\">Libro blanco<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/experiencia-cliente\/digitalizacion-hosteleria-restauracion\/\" target=\"_self\" >La r\u00e1pida digitalizaci\u00f3n de la hosteler\u00eda y la restauraci\u00f3n<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2023-04-11T14:20:53+02:00\">Tuesday Apr 11, 2023<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Descubre en este whitepaper c\u00f3mo la Inteligencia Artificial, los robots y las nuevas tecnolog\u00edas est\u00e1n revolucionando el sector de la hosteler\u00eda <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-3195 resource type-resource status-publish has-post-thumbnail hentry resource_type-whitepaper resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"765\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Inflation_1080x765_resources_image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Un chef con uniforme blanco escribe en un portapapeles junto a la encimera de la cocina, rodeado de verduras frescas como tomates, cebollas y pimientos, con el ajetreo de la cocina de un restaurante como tel\u00f3n de fondo.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Inflation_1080x765_resources_image.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Inflation_1080x765_resources_image-300x213.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Inflation_1080x765_resources_image-1024x725.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/ES_WHITEPAPER_Inflation_1080x765_resources_image-768x544.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"whitepaper\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/libro-blanco\/\" rel=\"tag\">Libro blanco<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/recursos\/libros-blancos\/controlar-los-costes-la-cadena-de-suministro-y-la-sostenibilidad-en-la-hosteleria\/\" target=\"_self\" >Controlar los costes, la cadena de suministro y la sostenibilidad en la hosteler\u00eda<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2023-02-15T11:16:47+01:00\">Wednesday Feb 15, 2023<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Descubre en este whitepaper c\u00f3mo puedes controlar los costes en un restaurante o colectividad, gestionar la cadena de suministro y ser m\u00e1s sostenible. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-3169 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-aumentar-ventas resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-reputation\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"765\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Como_reducir_costes_en_hosteleria.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dos hombres trabajan en una cafeter\u00eda; uno utiliza un ordenador en la barra, mientras que el otro est\u00e1 sentado cerca, escribiendo en un portapapeles. En la barra hay un smartphone y algunos objetos peque\u00f1os. Al fondo se ven estanter\u00edas y utensilios de cafeter\u00eda.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Como_reducir_costes_en_hosteleria.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Como_reducir_costes_en_hosteleria-300x213.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Como_reducir_costes_en_hosteleria-1024x725.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Como_reducir_costes_en_hosteleria-768x544.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/aumentar-ventas\/kpis-restaurantes-2023\/\" target=\"_self\" >KPIs para restaurantes: los m\u00e1s importantes para el 2023<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2022-12-01T16:27:56+01:00\">Thursday Dec 1, 2022<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Lee qu\u00e9 m\u00e9tricas y KPIs para restaurantes te ayudar\u00e1n a gestionar tu negocio de hosteler\u00eda y por qu\u00e9 utilizar tecnolog\u00eda en tiempos econ\u00f3micamente adversos. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-3111 resource type-resource status-publish has-post-thumbnail hentry resource_type-whitepaper resource_topic-motivar-personal resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"765\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Competing_for_hospitality_talent_when_candidates_are_scarce_1080x765_resources_image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"[Translate to Espa\u00f1ol:]\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Competing_for_hospitality_talent_when_candidates_are_scarce_1080x765_resources_image.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Competing_for_hospitality_talent_when_candidates_are_scarce_1080x765_resources_image-300x213.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Competing_for_hospitality_talent_when_candidates_are_scarce_1080x765_resources_image-1024x725.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Competing_for_hospitality_talent_when_candidates_are_scarce_1080x765_resources_image-768x544.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"whitepaper\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/libro-blanco\/\" rel=\"tag\">Libro blanco<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/motivar-personal\/competir-por-el-talento-en-la-hosteleria-cuando-los-candidatos-son-escasos\/\" target=\"_self\" >Competir por el talento en la hosteler\u00eda cuando los candidatos son escasos<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2022-09-07T16:50:40+02:00\">Wednesday Sep 7, 2022<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Descubre en este whitepaper las mejores t\u00e9cnicas de captaci\u00f3n de talento y c\u00f3mo fidelizar y retener empleados en un negocio de hosteler\u00eda <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-4789 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-control-calidad resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_An_expert_guide_to_hospitality_compliance.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dos personas con delantales est\u00e1n de pie en una acogedora cafeter\u00eda, sonriendo mientras miran juntas una tableta. Al fondo se ve una iluminaci\u00f3n c\u00e1lida y estanter\u00edas con tarros y vasos.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_An_expert_guide_to_hospitality_compliance.png 600w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_An_expert_guide_to_hospitality_compliance-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/control-calidad\/bares-restaurantes-guia-completa\/\" target=\"_self\" >Normativa para bares y restaurantes: gu\u00eda completa para garantizar que tu negocio de hosteler\u00eda cumple la ley<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2022-09-01T11:54:20+02:00\">Thursday Sep 1, 2022<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Te explicamos las principales normativas para bares y restaurantes y c\u00f3mo la tecnolog\u00eda puede garantizar que cumples la normativa en tu negocio. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-3050 resource type-resource status-publish has-post-thumbnail hentry resource_type-case-study resource_topic-experiencia-cliente resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"627\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Grupo_Sibuya_SS_thumbnail.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Interior de un restaurante moderno con mesas de madera, sillas negras, una barra con taburetes, l\u00e1mparas colgantes y fotos enmarcadas en paredes revestidas de paneles de madera blanca. En las mesas hay cubiertos y copas de vino vac\u00edas.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Grupo_Sibuya_SS_thumbnail.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Grupo_Sibuya_SS_thumbnail-300x174.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Grupo_Sibuya_SS_thumbnail-1024x594.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Grupo_Sibuya_SS_thumbnail-768x446.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"case-study\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/caso-de-exito\/\" rel=\"tag\">Caso de \u00e9xito<\/a><\/div>\n\n<div class=\"logo wp-block-mapal-logo\">\n\t<figure class=\"wp-block-image size-full logo__image\"><img decoding=\"async\" width=\"2844\" height=\"1274\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/Grupo_Sibuya_Logo_Success_Story.svg\" class=\"wp-image-3049\" alt=\"Un c\u00edrculo negro con las palabras \u00abGRUPO SIBUYA\u00bb escritas en may\u00fasculas blancas y altas, centradas en su interior. El fondo es de color gris claro.\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/experiencia-cliente\/grupo-sibuya-expansion-metricas-kpis\/\" target=\"_self\" >Grupo Sibuya : c\u00f3mo Mapal contribuye a su expansi\u00f3n y a mejorar las m\u00e9tricas<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2022-06-29T17:37:54+02:00\">Wednesday Jun 29, 2022<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Descubre c\u00f3mo las herramientas de Mapal est\u00e1n ayudado a Grupo Sibuya a expandirse r\u00e1pidamente y a mejorar sus m\u00e9tricas y resultados <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-3039 resource type-resource status-publish has-post-thumbnail hentry resource_type-whitepaper resource_topic-rentabilidad-negocio resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"765\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Becoming_a_more_sustainable_hospitality_business_1080x765_resources_image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"[Translate to Espa\u00f1ol:]\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Becoming_a_more_sustainable_hospitality_business_1080x765_resources_image.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Becoming_a_more_sustainable_hospitality_business_1080x765_resources_image-300x213.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Becoming_a_more_sustainable_hospitality_business_1080x765_resources_image-1024x725.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/EN_WHITEPAPER_Becoming_a_more_sustainable_hospitality_business_1080x765_resources_image-768x544.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"whitepaper\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/libro-blanco\/\" rel=\"tag\">Libro blanco<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/ser-mas-sostenible-negocio-hosteleria\/\" target=\"_self\" >C\u00f3mo ser m\u00e1s sostenible en un negocio de hosteler\u00eda<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2022-06-21T12:17:00+02:00\">Tuesday Jun 21, 2022<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Aprende a ser m\u00e1s sostenible en tu restaurante hotel. Lee c\u00f3mo lo llevan a cabo Grupo Sibuya, y Meli\u00e1 Hotels. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-3027 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-aumentar-ventas resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"627\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_most_important_hospitality_technology_trends_and_innovations_in_2022_1080x765_IMAGE01.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Un chef, vestido con uniforme blanco y gorro, sonr\u00ede mientras utiliza una tableta en una cocina moderna. En la encimera hay verduras frescas y utensilios de cocina, y al fondo se ve a otro chef trabajando.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_most_important_hospitality_technology_trends_and_innovations_in_2022_1080x765_IMAGE01.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_most_important_hospitality_technology_trends_and_innovations_in_2022_1080x765_IMAGE01-300x174.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_most_important_hospitality_technology_trends_and_innovations_in_2022_1080x765_IMAGE01-1024x594.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_most_important_hospitality_technology_trends_and_innovations_in_2022_1080x765_IMAGE01-768x446.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/aumentar-ventas\/tendencias-tecnologicas-hosteleria-2022\/\" target=\"_self\" >Las tendencias tecnol\u00f3gicas de hosteler\u00eda que est\u00e1n marcando el 2022<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2022-05-31T18:29:06+02:00\">Tuesday May 31, 2022<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Conoce c\u00f3mo la IA, el Big Data y la tecnolog\u00eda hostelera pueden ayudarte a reducir costes, ahorrar energ\u00eda y optimizar la gesti\u00f3n de tu negocio. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-2986 resource type-resource status-publish has-post-thumbnail hentry resource_type-past-webinar resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"939\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/resource_iwd.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"[Translate to Espa\u00f1ol:]\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/resource_iwd.png 1432w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/resource_iwd-300x197.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/resource_iwd-1024x671.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/resource_iwd-768x504.png 768w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"past-webinar\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/webinar-bajo-demanda\/\" rel=\"tag\">Webinar bajo demanda<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/recursos\/webinars\/el-liderazgo-de-la-mujer-en-la-transformacion-digital\/\" target=\"_self\" >El liderazgo de la mujer en la transformaci\u00f3n digital<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2022-02-21T09:47:08+01:00\">Monday Feb 21, 2022<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">En este webinar analizamos las oportunidades que ofrece la digitalizaci\u00f3n en la hosteler\u00eda con expertas del sector. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-2955 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-gestion-operaciones resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-reputation resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"627\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_6_ways_to_improve_operational_efficiency_in_restaurants__hotels__and_bars_1080x765_IMAGE01.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Cinco adultos est\u00e1n juntos en una panader\u00eda o una cafeter\u00eda, sonriendo y mirando una tableta que sostiene la mujer del centro. Una de las personas lleva un gorro de cocinero y otra, un delantal, lo que sugiere que se trata de una reuni\u00f3n de personal.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_6_ways_to_improve_operational_efficiency_in_restaurants__hotels__and_bars_1080x765_IMAGE01.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_6_ways_to_improve_operational_efficiency_in_restaurants__hotels__and_bars_1080x765_IMAGE01-300x174.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_6_ways_to_improve_operational_efficiency_in_restaurants__hotels__and_bars_1080x765_IMAGE01-1024x594.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_6_ways_to_improve_operational_efficiency_in_restaurants__hotels__and_bars_1080x765_IMAGE01-768x446.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/gestion-operaciones\/eficiencia-operativa-restaurantes-hoteles-bares\/\" target=\"_self\" >6 formas de mejorar la eficiencia operativa en los restaurantes, hoteles y bares<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2022-02-10T12:30:42+01:00\">Thursday Feb 10, 2022<\/time><\/div>\n\n<div class=\"resource-card__excerpt has-text-md-font-size wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">C\u00f3mo ayudar a los responsables de la hosteler\u00eda a agilizar las operaciones, y mejorar el rendimiento y la satisfacci\u00f3n de los clientes y el equipo. <\/p><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><\/ul>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group mapal-pattern-recommended-resources is-layout-constrained wp-container-core-group-is-layout-ca281166 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n\n\n<div class=\"wp-block-query mapal-pattern-blog-cards mapal-pattern-curated-resource-query is-layout-flow wp-block-query-is-layout-flow\" data-dp-query-id=\"3803\">\n\n\n<\/div>\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-2\">Eventos recomendados:<\/h3>\n\n\n\n<div class=\"wp-block-query mapal-pattern-blog-cards is-layout-flow wp-block-query-is-layout-flow\" data-dp-query-id=\"3805\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-9a529ab2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-2978 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-gestion-operaciones resource_product-compliance resource_product-flow-learning resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"627\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_ultimate_checklist_for_choosing_restaurant_management_software_1080x765_IMAGE01.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Una persona con una sudadera rosa escribe en un cuaderno con un bol\u00edgrafo plateado mientras est\u00e1 sentada en un interior. Solo se le ven las manos y el torso.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_ultimate_checklist_for_choosing_restaurant_management_software_1080x765_IMAGE01.png 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_ultimate_checklist_for_choosing_restaurant_management_software_1080x765_IMAGE01-300x174.png 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_ultimate_checklist_for_choosing_restaurant_management_software_1080x765_IMAGE01-1024x594.png 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_ARTICLE_The_ultimate_checklist_for_choosing_restaurant_management_software_1080x765_IMAGE01-768x446.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/gestion-operaciones\/la-checklist-que-debes-rellenar-antes-de-elegir-un-software-de-optimizacion-laboral-para-restaurantes\/\" target=\"_self\" >C\u00f3mo elegir el software para restaurantes adecuado: checklist para tomar la mejor decisi\u00f3n<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-10-15T14:16:09+02:00\">15 October 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-7704 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-rentabilidad-negocio resource_product-compliance resource_product-flow-learning\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/Blog_Misma-marca-distinta-experiencia-por-que-tus-sucursales-no-operan-igual-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Una mujer sentada en una mesa de un restaurante no parece muy impresionada cuando un camarero se acerca con una bandeja de comida.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/Blog_Misma-marca-distinta-experiencia-por-que-tus-sucursales-no-operan-igual-scaled.webp 2560w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/Blog_Misma-marca-distinta-experiencia-por-que-tus-sucursales-no-operan-igual-300x200.webp 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/Blog_Misma-marca-distinta-experiencia-por-que-tus-sucursales-no-operan-igual-1024x683.webp 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/Blog_Misma-marca-distinta-experiencia-por-que-tus-sucursales-no-operan-igual-768x512.webp 768w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/Blog_Misma-marca-distinta-experiencia-por-que-tus-sucursales-no-operan-igual-1536x1024.webp 1536w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/Blog_Misma-marca-distinta-experiencia-por-que-tus-sucursales-no-operan-igual-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/estandarizacion-procesos-restaurantes-consistencia-sucursales\/\" target=\"_self\" >Misma marca, distinta experiencia: por qu\u00e9 tus restaurantes no operan igual<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-10-14T16:27:22+02:00\">14 October 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-2927 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-rentabilidad-negocio resource_product-compliance resource_product-easilys-fb resource_product-flow-learning resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"765\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_Co__mo_un_ecosistema_de_aplicaciones_puede_ayudarte_a_gestionar_tu_negocio_de_restauracio__n_IMAGE01_copy.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Una mujer vestida con ropa de trabajo y un hombre con delantal sonr\u00eden mientras miran una tableta en una acogedora cafeter\u00eda, con una iluminaci\u00f3n c\u00e1lida y estanter\u00edas al fondo.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_Co__mo_un_ecosistema_de_aplicaciones_puede_ayudarte_a_gestionar_tu_negocio_de_restauracio__n_IMAGE01_copy.jpg 1080w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_Co__mo_un_ecosistema_de_aplicaciones_puede_ayudarte_a_gestionar_tu_negocio_de_restauracio__n_IMAGE01_copy-300x213.jpg 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_Co__mo_un_ecosistema_de_aplicaciones_puede_ayudarte_a_gestionar_tu_negocio_de_restauracio__n_IMAGE01_copy-1024x725.jpg 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/08\/MAPAL_OS_-_Co__mo_un_ecosistema_de_aplicaciones_puede_ayudarte_a_gestionar_tu_negocio_de_restauracio__n_IMAGE01_copy-768x544.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/como-un-ecosistema-de-aplicaciones-puede-ayudarte-a-gestionar-tu-negocio-de-restauracion\/\" target=\"_self\" >Software de gesti\u00f3n para restaurantes que te ahorra trabajo<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-10-14T15:28:10+02:00\">14 October 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-7378 resource type-resource status-publish has-post-thumbnail hentry resource_type-whitepaper resource_topic-rentabilidad-negocio resource_product-easilys-fb\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1536\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/mapal-es-restauracion-colectiva-2027-guide-featured-image.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dos panaderos, con delantales blancos y redecillas en el pelo, miran juntos una tableta digital en una cocina industrial; parecen concentrados y enfrascados en una conversaci\u00f3n.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/mapal-es-restauracion-colectiva-2027-guide-featured-image.webp 1920w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/mapal-es-restauracion-colectiva-2027-guide-featured-image-300x240.webp 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/mapal-es-restauracion-colectiva-2027-guide-featured-image-1024x819.webp 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/mapal-es-restauracion-colectiva-2027-guide-featured-image-768x614.webp 768w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/10\/mapal-es-restauracion-colectiva-2027-guide-featured-image-1536x1229.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"whitepaper\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/libro-blanco\/\" rel=\"tag\">Libro blanco<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/restauracion-colectiva-cambios-que-mas-afectar-operacion\/\" target=\"_self\" >Restauraci\u00f3n colectiva 2027: los 7 cambios que m\u00e1s van a afectar a tu operaci\u00f3n<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-10-05T11:52:56+02:00\">5 October 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-7255 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-rentabilidad-negocio\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"844\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/csm_Blog-2_Que_hacer_cuando_termina_la_temporada_alta_en_hosteleria_4e013233f2.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dos personas colocan sillas boca abajo sobre las mesas de un restaurante; probablemente est\u00e9n limpiando o cerrando al terminar la jornada. Una de ellas parece concentrada, mientras que la otra sonr\u00ede; el entorno cuenta con plantas y muebles de madera.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/csm_Blog-2_Que_hacer_cuando_termina_la_temporada_alta_en_hosteleria_4e013233f2.webp 1600w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/csm_Blog-2_Que_hacer_cuando_termina_la_temporada_alta_en_hosteleria_4e013233f2-300x158.jpg 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/csm_Blog-2_Que_hacer_cuando_termina_la_temporada_alta_en_hosteleria_4e013233f2-768x405.jpg 768w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/csm_Blog-2_Que_hacer_cuando_termina_la_temporada_alta_en_hosteleria_4e013233f2-1536x810.jpg 1536w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/csm_Blog-2_Que_hacer_cuando_termina_la_temporada_alta_en_hosteleria_4e013233f2-1024x540.jpg 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/que-hacer-cuando-termina-la-temporada-alta-hosteleria\/\" target=\"_self\" >Qu\u00e9 hacer cuando termina la temporada alta en hosteler\u00eda<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-09-29T10:16:54+02:00\">29 September 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-7205 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_tag-workforce resource_topic-rentabilidad-negocio resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/image1-Blog-3-MEX-\u2013-Excelencia-operativa-\u2013-Turnos-por-costumbre-la-fuga-de-margen-que-nadie-esta-midiendo-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dos cocineros en una cocina profesional conversan junto a una encimera de acero inoxidable. Uno de ellos gesticula mientras habla y el otro escucha con una mano apoyada sobre un recibo o una hoja de pedido. Hay una botella de agua sobre la encimera.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/image1-Blog-3-MEX-\u2013-Excelencia-operativa-\u2013-Turnos-por-costumbre-la-fuga-de-margen-que-nadie-esta-midiendo-scaled.webp 2560w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/image1-Blog-3-MEX-\u2013-Excelencia-operativa-\u2013-Turnos-por-costumbre-la-fuga-de-margen-que-nadie-esta-midiendo-300x200.webp 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/image1-Blog-3-MEX-\u2013-Excelencia-operativa-\u2013-Turnos-por-costumbre-la-fuga-de-margen-que-nadie-esta-midiendo-1024x683.webp 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/image1-Blog-3-MEX-\u2013-Excelencia-operativa-\u2013-Turnos-por-costumbre-la-fuga-de-margen-que-nadie-esta-midiendo-768x512.webp 768w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/image1-Blog-3-MEX-\u2013-Excelencia-operativa-\u2013-Turnos-por-costumbre-la-fuga-de-margen-que-nadie-esta-midiendo-1536x1024.webp 1536w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/image1-Blog-3-MEX-\u2013-Excelencia-operativa-\u2013-Turnos-por-costumbre-la-fuga-de-margen-que-nadie-esta-midiendo-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/turnos-por-demanda-o-costumbre-restaurantes-mexico\/\" target=\"_self\" >Turnos por costumbre: la fuga de margen que nadie est\u00e1 midiendo<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-09-28T14:18:24+02:00\">28 September 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-7010 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-rentabilidad-negocio resource_product-easilys-fb resource_product-workforce\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog_futuro_robotico_espana1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Un robot humanoide con ojos grandes, una pajarita roja y una pantalla t\u00e1ctil se lleva un tel\u00e9fono a la oreja en un restaurante con una iluminaci\u00f3n c\u00e1lida, sillas rojas y decoraci\u00f3n de madera.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog_futuro_robotico_espana1.webp 1920w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog_futuro_robotico_espana1-300x169.webp 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog_futuro_robotico_espana1-1024x576.webp 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog_futuro_robotico_espana1-768x432.webp 768w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog_futuro_robotico_espana1-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/por-que-futuro-hosteleria-espanola-robotico\/\" target=\"_self\" >Por qu\u00e9 el futuro de la hosteler\u00eda espa\u00f1ola no es rob\u00f3tico<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-09-24T17:08:10+02:00\">24 September 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-7007 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-rentabilidad-negocio\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog-cierres-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A trav\u00e9s de un gran ventanal se ven sillas apiladas boca abajo sobre las mesas en el interior de un restaurante vac\u00edo y cerrado, con l\u00e1mparas colgantes y los reflejos de los \u00e1rboles del exterior.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog-cierres-1.webp 1920w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog-cierres-1-300x200.webp 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog-cierres-1-1024x683.webp 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog-cierres-1-768x512.webp 768w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog-cierres-1-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/por-que-estan-cerrando-restaurantes-espana-2025\/\" target=\"_self\" >Por qu\u00e9 est\u00e1n cerrando tantos restaurantes en Espa\u00f1a en 2025<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-09-24T17:06:06+02:00\">24 September 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><li class=\"wp-block-post post-7003 resource type-resource status-publish has-post-thumbnail hentry resource_type-articles resource_topic-rentabilidad-negocio\">\n\n<article class=\"wp-block-mapal-resource-card resource-card wp-block-group\">\n<div class=\"wp-block-group resource-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__image-wrapper is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1078\" src=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog1_KPIs_2025-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Una persona interact\u00faa con paneles de control de marketing digital flotantes que muestran gr\u00e1ficos coloridos, tablas y datos anal\u00edticos en una pantalla virtual situada sobre un teclado.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog1_KPIs_2025-1.webp 1920w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog1_KPIs_2025-1-300x168.webp 300w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog1_KPIs_2025-1-1024x575.webp 1024w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog1_KPIs_2025-1-768x431.webp 768w, https:\/\/mapal-os.com\/es\/wp-content\/uploads\/sites\/11\/2026\/09\/blog1_KPIs_2025-1-1536x862.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group post-headings-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group resource-card__meta-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9057eb2d wp-block-group-is-layout-flex\"><div class=\"taxonomy-resource_type is-style-label-caption is-style-tag-s wp-block-post-terms\" data-term=\"articles\"><a href=\"https:\/\/mapal-os.com\/es\/tipo-de-recurso\/articulos\/\" rel=\"tag\">Art\u00edculos<\/a><\/div>\n\n<\/div>\n\n\n<h3 class=\"is-style-heading-5 wp-block-post-title\"><a href=\"https:\/\/mapal-os.com\/es\/rentabilidad-negocio\/metricas-restaurantes-2025-como-medir-lo-que-importa\/\" target=\"_self\" >M\u00e9tricas para restaurantes en 2025: c\u00f3mo medir lo que realmente importa<\/a><\/h3>\n\n<div class=\"is-style-heading-6 wp-block-post-date\"><time datetime=\"2026-09-24T17:03:48+02:00\">24 September 2026<\/time><\/div><\/div>\n<\/div>\n<\/article>\n\n<\/li><\/ul><\/div>\n\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Reputation permite que los responsables de marketing de los hoteles y restaurantes gestionen la reputaci\u00f3n online, obtengan datos y consigan atraer m\u00e1s clientes.<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mapal_is_product_page":false,"_mapal_availability_override_enabled":false,"_mapal_available_markets":[],"_mapal_availability_notice_title":"","_mapal_availability_notice_body":"","_mapal_availability_notice_cta_label":"","_mapal_global_availability_panel_enabled":false,"_mapal_global_availability_panel_use_defaults":true,"_mapal_global_availability_panel_heading":"","_mapal_global_availability_panel_intro":"","_mapal_global_availability_panel_cta_label":"","_mapal_global_availability_panel_cta_mode":"","_mapal_global_availability_panel_hide_missing_regions":false,"editor_notices":[],"_mapal_resource_surface_role":"","footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"class_list":["post-4068","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tecnolog\u00eda para los responsables de marketing del sector de la hosteler\u00eda<\/title>\n<meta name=\"description\" content=\"Reputation permite que los responsables de marketing de los hoteles y restaurantes gestionen la reputaci\u00f3n online, obtengan datos y atraigan m\u00e1s clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapal-os.com\/es\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing | Mapal Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo Mapal Espa\u00f1a ayuda a los negocios de hosteler\u00eda a mejorar las operaciones, la gesti\u00f3n de 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