{"id":2823,"date":"2021-04-13T17:33:34","date_gmt":"2021-04-13T16:33:34","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&#038;p=2823"},"modified":"2026-08-26T12:55:50","modified_gmt":"2026-08-26T11:55:50","slug":"mapal-and-flow-hospitality-announce-combination-to-create-a-leading-pan-european-provider-of-technology-solutions-for-the-hospitality-sector","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/resources\/articles\/mapal-and-flow-hospitality-announce-combination-to-create-a-leading-pan-european-provider-of-technology-solutions-for-the-hospitality-sector\/","title":{"rendered":"Mapal acquires Flow Hospitality to boost European tech solutions"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1347\" height=\"757\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/mapal_family2.jpg\" alt=\"\" class=\"wp-image-2822\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/mapal_family2.jpg 1347w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/mapal_family2-300x169.jpg 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/mapal_family2-1024x575.jpg 1024w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/mapal_family2-768x432.jpg 768w\" sizes=\"auto, (max-width: 1347px) 100vw, 1347px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MADRID AND EDINBURGH \u2013 20 December 2019 \u2013<\/strong>\u00a0Mapal Software (\u201cMapal\u201d), a developer and supplier of workforce management, business analytics and back-of-house software for the hospitality sector, and Flow Hospitality Training (\u201cFlow\u201d), a learning management system for the hospitality sector, today announced a combination to create a leading provider of technology solutions for the European hospitality sector. Mapal is backed by Providence Strategic Growth (\u201cPSG\u201d), the growth equity affiliate of Providence Equity Partners. Jorge Lurue\u00f1a, Founder and CEO of Mapal, will lead the combined entity with the support of the existing management teams of Mapal and Flow. Ruth and David Wither, Founders of Flow, will step down from their day to day leadership responsibilities \u2013 but have reinvested in the combined entity, with David remaining as a Non-Executive Director.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cToday\u2019s announcement is a testament of the hard work and commitment of the entire team at Flow since we launched over 10 years ago,\u201d said David Wither, Co-Founder of Flow. \u201cTogether we have built an outstanding business that innovatively solves a major challenge faced by the industry: a need for relevant technology that accelerates employee training and development. We are confident that this combination with Mapal \u2013 supported by the team at PSG \u2013 will enable the business to make an even greater impact going forward and Ruth and I have decided that now is the right time to transition the stewardship of Flow to new investors. We are excited for what the future holds \u2013 and we believe that Jorge, with the support of our current management team, is the ideal leader to help Flow and Mapal transition to this next chapter.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flow delivers a suite of online training modules to over 400,000 unique users through FlowZone Manager \u2013 its flagship management system that allows employers to issue training, track results, plan and manage learning and development, competencies and appraisals. The benefits of this combination between two highly complementary businesses are significant. Mapal\u2019s advanced and user-friendly workforce management, analytics and back-of-house solution \u2013 and Flow\u2019s learning and development solutions \u2013 will create a business that can offer stronger technical capabilities and a more robust end-to-end service to hospitality companies throughout Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jorge Lurue\u00f1a, Founder and CEO of Mapal, said: \u201cWe believe this alliance will create more opportunities for Flow and Mapal. Ruth and David have built a tremendous business \u2013 offering a complete solution that brings real benefit to its loyal client base \u2013 and we are grateful for the trust they have placed in us. I look forward to working with my new colleagues and am thrilled to be leading this next phase of growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Edward Hughes, Managing Director of PSG, said: \u201cMapal and Flow are already established providers of tech-enabled solutions for a variety of global companies in the hospitality sector and we are confident that together they will create a significantly scaled-up business with a larger suite of capabilities and reach to provide essential solutions to customers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EY\u2019s UK Corporate Finance team was sole financial adviser to the shareholders of Flow, and originated the transaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Mapal Software<\/strong><br> Mapal was founded in 2008 by Jorge Lurue\u00f1a, an experienced restaurant operator, who recognised that restaurant businesses needed specialist tools to automate and optimise management processes. Bringing together industry experts, data scientists and software developers to create GIRnet, the management and business intelligence platform that key players in the sector use today, has driven Mapal\u2019s success. Mapal boasts a large portfolio of clients operating well-known brands such as La Tagliatella, Burger King, Starbucks, KFC, Taco Bell, Pizza Hut, Grupo Areas or Five Guys, among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Flow Hospitality Training<\/strong><br> Founded in 2009 by David and Ruth Wither and based in Edinburgh, Scotland, Flow is a learning management system for the hospitality sector staffed by a team of over 55 people. Flow\u2019s flagship FlowZone Manager platform enables employers to have direct and immediate visibility to all stages of employee development. FlowZone Manager can be integrated to employers\u2019 HR and payroll systems \u2013 especially Fourth, Selima, S4 Labour, CoreHR, and TimeTarget \u2013 and is relied upon by leading hospitality brands, including Soho House, Firmdale Hotels, and Gleneagles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Providence Strategic Growth Capital Partners LLC<\/strong><br> Providence Strategic Growth (\u201cPSG\u201d) is an affiliate of Providence Equity Partners (\u201cProvidence\u201d). Established in 2014, PSG focuses on growth equity investments in lower middle market software and technology-enabled service companies. Providence is a premier global asset management firm that pioneered a sector-focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. Since the firm\u2019s inception in 1989, Providence has invested in more than 180 companies and is a leading equity investment firm focused on the media, communications, education and information industries. PSG is headquartered in Boston, MA, with offices in London. For more information on PSG, please visit\u00a0<a href=\"https:\/\/www.psgequity.com\/\" rel=\"nofollow\">https:\/\/www.psgequity.com\/<\/a>, and for more information on Providence, please visit\u00a0<a href=\"https:\/\/www.provequity.com\/\">www.provequity.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media Contacts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flow Hospitality Training<\/strong><br> Exchange Tower, Edinburgh<br> +34 917681560<br> enquiries@flowhospitalitytraining.co.uk<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mapal Software<\/strong><br> C\/ Arte 21 \u2013 28033 Madrid<br> +34 917681560<br> admin@mapalsoftware.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Providence Strategic Growth<\/strong><br> Sard Verbinnen &amp; Co<br> Conrad Harrington\/ Giles Bethule<br> +44 207 4671 050<br> Prov-SVC@SARDVERB.com<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>MADRID AND EDINBURGH \u2013 20 December 2019 \u2013 Mapal Software (\u201cMapal\u201d), a developer and supplier of workforce management, business analytics and back-of-house software for the hospitality sector, and Flow Hospitality Training (\u201cFlow\u201d<\/p>\n","protected":false},"author":45,"featured_media":2824,"template":"resources","meta":{"resource_author_photo":{"attachment_id":0,"blog_id":0},"resource_hero_banner":{"attachment_id":0,"blog_id":0},"resource_webinar_contributors":[],"resource_whitepaper_contributors":[],"case_study_logo":0,"case_study_client_summary":"","resource_is_gated":false,"event_date":"","event_time":"","event_location_place":"","event_location_street":"","event_status":"","hubspot_form_id":"","download_cta_label":"Download","video_embed_url":"","_mapal_resource_is_blueprint":false,"_mapal_resource_blueprint_key":"","editor_notices":[],"_mapal_resource_surface_role":"","footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"resource_type":[14],"resource_tag":[],"resource_topic":[],"resource_product":[40,41],"class_list":["post-2823","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-articles","resource_product-flow-learning","resource_product-workforce"],"yoast_head":"<!-- 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