{"id":2820,"date":"2021-04-13T17:29:13","date_gmt":"2021-04-13T16:29:13","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&#038;p=2820"},"modified":"2026-08-26T12:55:49","modified_gmt":"2026-08-26T11:55:49","slug":"mapal-adds-cloudreputation-to-its-growing-portfolio","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/resources\/articles\/mapal-adds-cloudreputation-to-its-growing-portfolio\/","title":{"rendered":"Mapal adds Reputation to its growing portfolio"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/CloudReputation-image.png\" alt=\"\" class=\"wp-image-2819\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/CloudReputation-image.png 1000w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/CloudReputation-image-300x200.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/CloudReputation-image-768x513.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Madrid based\u00a0<strong>Mapal Software,<\/strong>\u00a0the European hospitality software developer and provider has acquired US based software Reputation. The firm is backed by\u00a0<strong>Providence Strategic Growth<\/strong>\u00a0(\u201cPSG\u201d), the growth equity affiliate of Providence Equity Partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mapal-os.com\/en\/solutions\/reputation\" target=\"_blank\">Reputation<\/a>\u00a0is a reputation tool for restaurants and hotels that captures data from across social media and review sites, allowing its customers to manage responses, analyse sentiment and image content with powerful AI, machine learning tools &amp; image recognition algorithms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition is the latest in a series of acquisitions and investments by the firm in complementary hospitality technologies, with a view of combining solutions to create a powerful, integrated back of house product suite. This recent transaction follows the acquisition of UK based\u00a0<a href=\"https:\/\/mapal-os.com\/en\/solutions\/flow-learning\" target=\"_blank\">Flow Learning<\/a>, last December.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jorge Lurue\u00f1a<\/strong>, Founder and CEO of Mapal, said: \u201cThis acquisition adds another important tool to the suite of products we are able to offer our customers. Armand and Alex have developed an incredible tool that is much needed in the market. Both businesses have been built upon the foundation that data science can provide rich insights to improve business performance. Our clients will be able to make use of the existing tool and over the next year we intend to integrate the technologies to provide an ability to cross reference schedules, sales data and customer feedback to provide a unique ability to cross reference variables for business improvement.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Armand Ruiz<\/strong>, Founder of Reputation, said: \u201cFour years ago we set about on a mission to simplify the process of managing and analysing reviews and social interactions for hoteliers and restaurateurs. When we met Jorge and the team at Mapal we knew it was the perfect partnership to help take Reputation global as part of their growth journey.\u201d<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Madrid based Mapal Software, the European hospitality software developer and provider has acquired US based software CloudReputation.<\/p>\n","protected":false},"author":45,"featured_media":2821,"template":"resources","meta":{"resource_author_photo":{"attachment_id":0,"blog_id":0},"resource_webinar_contributors":[],"resource_whitepaper_contributors":[],"case_study_logo":0,"case_study_client_summary":"","resource_is_gated":false,"event_date":"","event_time":"","event_location_place":"","event_location_street":"","event_status":"","hubspot_form_id":"","download_cta_label":"Download","video_embed_url":"","_mapal_resource_is_blueprint":false,"_mapal_resource_blueprint_key":"","editor_notices":[],"footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"resource_type":[14],"resource_tag":[],"resource_topic":[],"resource_product":[45],"class_list":["post-2820","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-articles","resource_product-reputation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mapal adds Reputation to its growing portfolio | Hospitality Insights | Mapal UK<\/title>\n<meta name=\"description\" content=\"Madrid based Mapal Software, the European hospitality software developer and provider has acquired US based software CloudReputation. Explore insights, trends and best practices to help UK hospitality businesses improve performance with Mapal UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapal adds Reputation to its growing portfolio | Mapal UK\" \/>\n<meta property=\"og:description\" content=\"Explore actionable insights, industry trends and best practices for hospitality businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mapal-os.com\/en\/?post_type=resource&amp;p=2820\" \/>\n<meta property=\"og:site_name\" content=\"Mapal UK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T11:55:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mapal.wpengine.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/MAPAL_OS_-MAPAL_adds_Reputation_to_its_growing_portfolio_1080x765_IMAGE01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/?post_type=resource&p=2820\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/?post_type=resource&p=2820\",\"name\":\"Mapal adds Reputation to its growing portfolio | Hospitality Insights | Mapal UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/?post_type=resource&p=2820#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/?post_type=resource&p=2820#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/08\\\/MAPAL_OS_-MAPAL_adds_Reputation_to_its_growing_portfolio_1080x765_IMAGE01.png\",\"datePublished\":\"2021-04-13T16:29:13+00:00\",\"dateModified\":\"2026-08-26T11:55:49+00:00\",\"description\":\"Madrid based Mapal Software, the European hospitality software developer and provider has acquired US based software CloudReputation. Explore insights, trends and best practices to help UK hospitality businesses improve performance with Mapal UK.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/?post_type=resource&p=2820#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mapal-os.com\\\/en\\\/?post_type=resource&p=2820\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/?post_type=resource&p=2820#primaryimage\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/08\\\/MAPAL_OS_-MAPAL_adds_Reputation_to_its_growing_portfolio_1080x765_IMAGE01.png\",\"contentUrl\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/08\\\/MAPAL_OS_-MAPAL_adds_Reputation_to_its_growing_portfolio_1080x765_IMAGE01.png\",\"width\":1080,\"height\":627,\"caption\":\"Two women sit at a table with food, smiling as one holds a receipt and a mobile, possibly calculating or splitting the bill. A turquoise mug and plates of food are visible in front of them.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/?post_type=resource&p=2820#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mapal adds Reputation to its growing portfolio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/\",\"name\":\"Mapal UK\",\"description\":\"Hospitality technology solutions by Mapal\",\"publisher\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/#organization\",\"name\":\"Mapal\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/06\\\/mapal-os-logo-1.svg\",\"contentUrl\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/06\\\/mapal-os-logo-1.svg\",\"width\":195,\"height\":32,\"caption\":\"Mapal\"},\"image\":{\"@id\":\"https:\\\/\\\/mapal-os.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mapal-group-uk\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCtYMrLrBhXNuiAFpRX2bJHw\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mapal adds Reputation to its growing portfolio | Hospitality Insights | Mapal UK","description":"Madrid based Mapal Software, the European hospitality software developer and provider has acquired US based software CloudReputation. Explore insights, trends and best practices to help UK hospitality businesses improve performance with Mapal UK.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820","og_locale":"en_GB","og_type":"article","og_title":"Mapal adds Reputation to its growing portfolio | Mapal UK","og_description":"Explore actionable insights, industry trends and best practices for hospitality businesses.","og_url":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820","og_site_name":"Mapal UK","article_modified_time":"2026-08-26T11:55:49+00:00","og_image":[{"width":1080,"height":627,"url":"https:\/\/mapal.wpengine.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/MAPAL_OS_-MAPAL_adds_Reputation_to_its_growing_portfolio_1080x765_IMAGE01.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820","url":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820","name":"Mapal adds Reputation to its growing portfolio | Hospitality Insights | Mapal UK","isPartOf":{"@id":"https:\/\/mapal-os.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820#primaryimage"},"image":{"@id":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820#primaryimage"},"thumbnailUrl":"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/MAPAL_OS_-MAPAL_adds_Reputation_to_its_growing_portfolio_1080x765_IMAGE01.png","datePublished":"2021-04-13T16:29:13+00:00","dateModified":"2026-08-26T11:55:49+00:00","description":"Madrid based Mapal Software, the European hospitality software developer and provider has acquired US based software CloudReputation. Explore insights, trends and best practices to help UK hospitality businesses improve performance with Mapal UK.","breadcrumb":{"@id":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820#primaryimage","url":"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/MAPAL_OS_-MAPAL_adds_Reputation_to_its_growing_portfolio_1080x765_IMAGE01.png","contentUrl":"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/MAPAL_OS_-MAPAL_adds_Reputation_to_its_growing_portfolio_1080x765_IMAGE01.png","width":1080,"height":627,"caption":"Two women sit at a table with food, smiling as one holds a receipt and a mobile, possibly calculating or splitting the bill. A turquoise mug and plates of food are visible in front of them."},{"@type":"BreadcrumbList","@id":"https:\/\/mapal-os.com\/en\/?post_type=resource&p=2820#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mapal-os.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mapal adds Reputation to its growing portfolio"}]},{"@type":"WebSite","@id":"https:\/\/mapal-os.com\/en\/#website","url":"https:\/\/mapal-os.com\/en\/","name":"Mapal UK","description":"Hospitality technology solutions by Mapal","publisher":{"@id":"https:\/\/mapal-os.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mapal-os.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/mapal-os.com\/en\/#organization","name":"Mapal","url":"https:\/\/mapal-os.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mapal-os.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/06\/mapal-os-logo-1.svg","contentUrl":"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/06\/mapal-os-logo-1.svg","width":195,"height":32,"caption":"Mapal"},"image":{"@id":"https:\/\/mapal-os.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/mapal-group-uk\/","https:\/\/www.youtube.com\/channel\/UCtYMrLrBhXNuiAFpRX2bJHw"]}]}},"_links":{"self":[{"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/resource\/2820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/users\/45"}],"version-history":[{"count":4,"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/resource\/2820\/revisions"}],"predecessor-version":[{"id":4183,"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/resource\/2820\/revisions\/4183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/media\/2821"}],"wp:attachment":[{"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/media?parent=2820"}],"wp:term":[{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/resource_type?post=2820"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/resource_tag?post=2820"},{"taxonomy":"resource_topic","embeddable":true,"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/resource_topic?post=2820"},{"taxonomy":"resource_product","embeddable":true,"href":"https:\/\/mapal-os.com\/en\/wp-json\/wp\/v2\/resource_product?post=2820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}