{"id":2635,"date":"2025-06-12T12:14:33","date_gmt":"2025-06-12T11:14:33","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&#038;p=2635"},"modified":"2026-09-08T15:39:00","modified_gmt":"2026-09-08T14:39:00","slug":"butlins-transforms-training-with-mapal","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/sop\/butlins-transforms-training-with-mapal\/","title":{"rendered":"Butlin\u2019s transforms training with Mapal"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n\n<h2 class=\"wp-block-heading is-style-heading-3\">\u00a3100k saved and 90%+ compliance achieved \u2013 Butlin\u2019s transforms training with Mapal<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A conversation with Butlin&amp;apos;s - Glenn Terell\" src=\"https:\/\/player.vimeo.com\/video\/1092078341?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Butlin\u2019s is a British holiday resort icon, founded to bring seaside fun to families across the UK. With over 5,000 team members delivering high-energy guest experiences across three vibrant sites, Butlin\u2019s knows that great holidays start with great people. That\u2019s why the team partnered with Mapal to evolve their approach to training, creating a branded, engaging and effective experience \u2013 and saw instant results.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-4\">The challenge\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With thousands of staff operating in fast-paced, guest-facing roles, Butlin\u2019s needed a solution that would allow them to train at scale, improve consistency, and stay on top of compliance \u2013 without losing the personal touch that defines their brand.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They also needed to address inefficiencies \u2013 from time-consuming admin to disengaged teams \u2013 and build a smoother onboarding experience across all three resorts.\u00a0<\/p>\n\n\n\n<article class=\"wp-block-mapal-testimonial-card testimonial-card swiper-slide wp-block-group\">\n\t\n\t<div class=\"wp-block-group testimonial-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group testimonial-card__details-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"testimonial-card__testimonial-text wp-block-paragraph\">\u201cUltimately, we had some feedback that some of our team were finding it a little bit of a challenge. We also saw an increase in hours, the amount of time they were spending on that.\u201d<\/p>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div class=\"wp-block-group testimonial-card__author-details-wrapper is-nowrap is-layout-flex wp-container-core-group-is-layout-c7ebd8d6 wp-block-group-is-layout-flex\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group testimonial-card__author-organization-details-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\n\t\t\t\t<p class=\"testimonial-card__author-title wp-block-paragraph\">Glenn Terell, Head of Learning and Development, Butlin&#039;s<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n<\/article>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-4\">The solution\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Glenn\u2019s team relaunched their training with <a href=\"https:\/\/mapal-os.com\/en\/solutions\/flow-learning\"><strong>Flow Learning<\/strong><\/a>, Mapal\u2019s hospitality-first LMS designed for frontline teams. They rewrote key modules in Butlin\u2019s tone of voice, refreshed the visuals and user experience, and used Flow\u2019s intuitive admin tools to streamline delivery and reporting \u2013 all with the care and guidance of Mapal\u2019s Customer Success team.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because Flow Learning was built for hospitality, it fit the Butlin\u2019s environment perfectly \u2013 fast-paced, people-first and mobile-ready. Managers could assign and track training in real time. New starters could get up to speed faster. And the team\u2019s enthusiasm came back almost overnight.\u00a0<\/p>\n\n\n\n<article class=\"wp-block-mapal-testimonial-card testimonial-card swiper-slide wp-block-group\">\n\t\n\t<div class=\"wp-block-group testimonial-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group testimonial-card__details-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"testimonial-card__testimonial-text wp-block-paragraph\">\u201cWe actually took that content, we rewrote it in our language and made it very brand specific to us. We saw an increase in engagement scores. We saw an increase in how quickly people completed the training&#8230; it&#039;s really, really, really helped our engagement.<\/p>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div class=\"wp-block-group testimonial-card__author-details-wrapper is-nowrap is-layout-flex wp-container-core-group-is-layout-c7ebd8d6 wp-block-group-is-layout-flex\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group testimonial-card__author-organization-details-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\n\t\t\t\t<p class=\"testimonial-card__author-title wp-block-paragraph\">Glenn Terell, Head of Learning and Development, Butlin\u2019s<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n<\/article>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-4\">Keeping the Butlin&#8217;s magic alive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/mapal-os.com\/en\/solutions\/flow-learning\">Flow Learning<\/a> in place, Butlin\u2019s saw a remarkable uplift in completion, engagement and time savings:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-list-dark\">\n<li><p style=\"margin-left:0px;\"><span><strong>74% of required training completed<\/strong> in the first six weeks\u00a0<\/span><\/p><\/li>\n\n<li><p style=\"margin-left:0px;\"><span><strong>Over 90% completion<\/strong> within two months \u2013 with no chasing\u00a0<\/span><\/p><\/li>\n\n<li><p style=\"margin-left:0px;\"><span><strong>~\u00a3100,000 in labour cost savings<\/strong> from better staff retention and reduced admin\u00a0<\/span><\/p><\/li>\n\n<li><p style=\"margin-left:0px;\"><span><strong>Faster onboarding<\/strong> with improved engagement\u00a0<\/span><\/p><\/li>\n\n<li><p style=\"margin-left:0px;\"><span><strong>Team turnover down in<\/strong> the first 90 days of employment\u00a0<\/span><\/p><\/li>\n\n<li><p style=\"margin-left:0px;\"><span><strong>NPS increase of up to 20%<\/strong>, thanks to more confident, guest-ready teams\u00a0<\/span><\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the numbers, Glenn\u2019s team noticed a shift in ownership and pride.<\/p>\n\n\n\n<article class=\"wp-block-mapal-testimonial-card testimonial-card swiper-slide wp-block-group\">\n\t\n\t<div class=\"wp-block-group testimonial-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group testimonial-card__details-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"testimonial-card__testimonial-text wp-block-paragraph\">\u201cThe feedback was instant. People felt supported \u2013 and they could actually see their own progress.\u201d<\/p>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div class=\"wp-block-group testimonial-card__author-details-wrapper is-nowrap is-layout-flex wp-container-core-group-is-layout-c7ebd8d6 wp-block-group-is-layout-flex\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group testimonial-card__author-organization-details-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\n\t\t\t\t<p class=\"testimonial-card__author-title wp-block-paragraph\">Glenn Terell, Head of Learning and Development, Butlin&#039;s<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n<\/article>\n\n\n\n<p class=\"wp-block-paragraph\">Looking to make your<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-heading-5\"><strong><span><strong>training work harder?<\/strong>\u00a0<\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"btn btn-primary\" href=\"https:\/\/mapal-os.com\/en\/solutions\/flow-learning\">Find out more<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"btn btn-outline-primary\" href=\"https:\/\/mapal-os.com\/en\/solutions\/culture-suite\">See our solutions<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading is-style-heading-5\"><strong>Key results<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list is-style-list-dark\">\n<li>90%+ training completion in under two months<\/li>\n\n<li>\u00a3100k+ saved in labour and onboarding time<\/li>\n\n<li>Faster, more confident new starters<\/li>\n\n<li>Higher guest satisfaction and stronger NPS<\/li>\n<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>See how Butlin\u2019s revamped its training with Mapal&#8217;s Flow Learning, achieving significant savings and enhanced compliance<\/p>\n","protected":false},"author":45,"featured_media":2636,"template":"resources","meta":{"resource_author_photo":{"attachment_id":0,"blog_id":0},"resource_webinar_contributors":[],"resource_whitepaper_contributors":[],"case_study_logo":2634,"case_study_client_summary":"By implementing Flow Learning, Butlin\u2019s delivers a more personalised, engaging training experience that saves time, reduces turnover and builds team confidence from day one. With branded content, streamlined admin and powerful reporting, the L&D team is supporting great holidays \u2013 by starting with great onboarding.\u00a0","resource_is_gated":false,"event_date":"","event_time":"","event_location_place":"","event_location_street":"","event_status":"","hubspot_form_id":"","download_cta_label":"Download","video_embed_url":"","_mapal_resource_is_blueprint":false,"_mapal_resource_blueprint_key":"","editor_notices":[],"footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"resource_type":[13],"resource_tag":[],"resource_topic":[37],"resource_product":[40],"class_list":["post-2635","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-case-study","resource_topic-sop","resource_product-flow-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - 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