{"id":2583,"date":"2024-12-17T15:34:51","date_gmt":"2024-12-17T15:34:51","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&#038;p=2583"},"modified":"2026-09-09T07:57:10","modified_gmt":"2026-09-09T06:57:10","slug":"watch-the-masterclass-learning-by-design-using-behavioural-science-to-engage-hospitality-staff-1","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/motivating-employees\/watch-the-masterclass-learning-by-design-using-behavioural-science-to-engage-hospitality-staff-1\/","title":{"rendered":"Watch the Masterclass &#8211; Learning by design: Using behavioural science to engage hospitality staff"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/LP_Banner_1200x425__AI_in_hospitality__1_.png\" alt=\"\" class=\"wp-image-2574\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/LP_Banner_1200x425__AI_in_hospitality__1_.png 1200w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/LP_Banner_1200x425__AI_in_hospitality__1_-300x50.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/LP_Banner_1200x425__AI_in_hospitality__1_-1024x171.png 1024w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/LP_Banner_1200x425__AI_in_hospitality__1_-768x128.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-4\">Explore the opportunities, challenges and tools for using AI effectively in the hospitality industry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence is reshaping hospitality. It has the power to save time, <a href=\"https:\/\/mapal-os.com\/en\/solutions\/culture-suite\">streamline operations<\/a> and improve guest experiences &#8211; but what happens when we forget the human touch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this exclusive webinar, <strong>Ted Blackwell<\/strong> (The Springboard Charity), <strong>Lauren Polson<\/strong> (JKS Restaurants) and <strong>Ken Ume<\/strong> (Mapal) explore how AI can enhance hospitality when used thoughtfully and what pitfalls to avoid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-list-dark\">\n<li>How AI tools can improve efficiency in your day-to-day operations<\/li>\n\n<li>Real-life examples of AI being used effectively &#8211; and when it goes wrong<\/li>\n\n<li>The risks of relying too heavily on AI and how to keep things human<\/li>\n\n<li>Practical advice to strike the right balance between technology and empathy\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Who is this for?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hospitality leaders, operations managers and anyone looking to understand how AI can empower their teams without compromising what makes hospitality great: <strong>the human connection.<\/strong><\/p>\n\n\n\n<p class=\"is-style-heading-6 wp-block-paragraph\">CONTRIBUTORS TO THIS MASTERCLASS INCLUDE:<\/p>\n\n\n\n<div class=\"wp-block-mapal-logo-cards logo-cards wp-block-group mapal-pattern-logo-cards is-layout-grid wp-container-mapal-logo-cards-is-layout-9f81b7d9 wp-block-mapal-logo-cards-is-layout-grid\">\n<div class=\"wp-block-mapal-review-button review-button\">\n<figure class=\"wp-block-image size-full review-button__image\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"2160\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/JKS_-_dark.png\" alt=\"JKS\" class=\"wp-image-2581\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/JKS_-_dark.png 2160w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/JKS_-_dark-300x300.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/JKS_-_dark-1024x1024.png 1024w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/JKS_-_dark-150x150.png 150w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/JKS_-_dark-768x768.png 768w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/JKS_-_dark-1536x1536.png 1536w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/JKS_-_dark-2048x2048.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-review-button review-button\">\n<figure class=\"wp-block-image size-full review-button__image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1747\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/SpringboardCharity_Stacked_On_Colour_Logo-scaled.png\" alt=\"Springboard\" class=\"wp-image-2582\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/SpringboardCharity_Stacked_On_Colour_Logo-scaled.png 2560w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/SpringboardCharity_Stacked_On_Colour_Logo-300x205.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/SpringboardCharity_Stacked_On_Colour_Logo-1024x699.png 1024w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/SpringboardCharity_Stacked_On_Colour_Logo-768x524.png 768w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/SpringboardCharity_Stacked_On_Colour_Logo-1536x1048.png 1536w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/SpringboardCharity_Stacked_On_Colour_Logo-2048x1397.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI in hospitality: When technology meets humanity\" src=\"https:\/\/player.vimeo.com\/video\/1041112646?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-mapal-contributors contributors-block wp-block-group is-layout-flow wp-block-mapal-contributors-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>CONTRIBUTORS AND GUESTS ON THIS MASTERCLASS<\/strong><\/p>\n\n\n\n<div class=\"wp-block-mapal-contributors-list contributors-list wp-block-group is-layout-flow wp-block-mapal-contributors-list-is-layout-flow\">\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"383\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Host_-_Ken_Ume.png\" alt=\"\" class=\"wp-image-2577\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Host_-_Ken_Ume.png 383w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Host_-_Ken_Ume-300x300.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Host_-_Ken_Ume-150x150.png 150w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>Ken Ume<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>Product Marketing Lead at Mapal<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"383\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Speaker_1_-_Lauren_Polson.png\" alt=\"\" class=\"wp-image-2579\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Speaker_1_-_Lauren_Polson.png 383w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Speaker_1_-_Lauren_Polson-300x300.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Speaker_1_-_Lauren_Polson-150x150.png 150w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>Lauren Polson<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>Early Careers &amp; Training Manager at JKS Restaurants<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"383\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Speaker_2_-_Ted_Blackwell.png\" alt=\"\" class=\"wp-image-2578\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Speaker_2_-_Ted_Blackwell.png 383w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Speaker_2_-_Ted_Blackwell-300x300.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Headshot_Speaker_2_-_Ted_Blackwell-150x150.png 150w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>Ted Blackwell<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>Head of Digital Development\u00a0at The Springboard Charity<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Join Shelley Hoppe, Founder of BEHAVES Academy, and Bethany Paterson, Head of Learning Experience at Mapal, as they dive into the science behind designing learning content for your hospitality business that drives real behaviour change.<\/p>\n","protected":false},"author":45,"featured_media":0,"template":"resources","meta":{"resource_author_photo":{"attachment_id":0,"blog_id":0},"resource_webinar_contributors":[],"resource_whitepaper_contributors":[],"case_study_logo":0,"case_study_client_summary":"","resource_is_gated":false,"event_date":"2024-12-17","event_time":"15:34","event_location_place":"","event_location_street":"","event_status":"on-demand","hubspot_form_id":"","download_cta_label":"Download","video_embed_url":"https:\/\/vimeo.com\/1041112646","_mapal_resource_is_blueprint":false,"_mapal_resource_blueprint_key":"","editor_notices":[],"footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"resource_type":[15],"resource_tag":[],"resource_topic":[34],"resource_product":[],"class_list":["post-2583","resource","type-resource","status-publish","hentry","resource_type-past-webinar","resource_topic-motivating-employees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Watch the Masterclass - Learning by design: Using behavioural science to engage hospitality staff | Hospitality Insights | Mapal UK<\/title>\n<meta name=\"description\" content=\"Join Shelley Hoppe, Founder of BEHAVES Academy, and Bethany Paterson, Head of Learning Experience at Mapal, as they dive into the science behind designing learning content for your hospitality business that drives real behaviour change. 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