{"id":2256,"date":"2022-06-16T08:48:12","date_gmt":"2022-06-16T07:48:12","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&p=2256"},"modified":"2026-09-15T15:24:37","modified_gmt":"2026-09-15T14:24:37","slug":"how-to-achieve-sustainability-in-hospitality-businesses","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/resources\/articles\/how-to-achieve-sustainability-in-hospitality-businesses\/","title":{"rendered":"How to achieve sustainability in hospitality businesses"},"content":{"rendered":"\n
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Sustainability in hospitality: how to make an impact <\/h2>\n\n\n\n

Sustainability is now an everyday word. We all know that we must improve our business practices to help combat climate change and secure our long-term business survival<\/strong>. But with 931 million tonnes of food going to waste every year, and 26% of waste is attributed to the food service sector<\/a>, we clearly aren\u2019t doing enough. <\/p>\n\n\n\n

Some of the larger multinationals are leading the way and have established strategies for sustainability in hospitality. However, many companies aren\u2019t sure where to start or are struggling with the other major issues facing the sector now and can\u2019t see the wood for the trees. <\/p>\n\n\n\n

In the meantime, legislation in environmental sustainability<\/a>, food traceability<\/a> and labelling, diversity and equality<\/a> with similar regulations in Europe<\/a> means that it\u2019s time make this a priority. <\/p>\n\n\n\n

The United Nations have set out Sustainable Development Goals<\/a> (SGDs) and Net Zero targets to pave the way. But how can you implement real change in your hospitality business? In the article, let\u2019s look at what you can do to make a difference. <\/strong><\/p>\n\n\n\n

Corporate social responsibility: consumers have reimagined their values <\/h2>\n\n\n\n

A report by Accenture<\/a> in 2021 revealed that 50% of 22,000 global consumers said they have reimagined their values and now base their purchasing decisions on factors beyond price and quality. <\/p>\n\n\n\n

66% now expect brands to take more responsibility in motivating them to live by their values and make them feel more relevant in the world <\/strong><\/p>\n\n\n\n

66% said they now expect brands to take more responsibility<\/strong> in motivating them to live by their values and to make them feel more relevant in the world\u202f <\/p>\n\n\n\n

65% are attracted to brands that source services and materials in highly ethical ways<\/strong>. Reimagined consumers want to know what goes into a product, how it\u2019s produced and how far it\u2019s been transported.\u202f <\/p>\n\n\n\n

65% of reimagined customers are attracted to doing business with environmentally friendly brands. <\/strong><\/p>\n\n\n\n

Essentially, it\u2019s never been more important to focus on becoming a more sustainable hospitality business and putting corporate social responsibility at the heart of everything we do.<\/p>\n\n\n\n

So, where do you start with sustainable hospitality? <\/h2>\n\n\n\n

With so many goals and areas to consider, it\u2019s easy to feel overwhelmed. Thankfully there is help on hand. The Sustainable Restaurant Association<\/a> (SRA) is a not-for-profit organisation founded 12 years ago and today helps some 7300 restaurants across the UK. <\/p>\n\n\n\n

The organisation works with partners ranging from single sites to large corporations, businesses from across the entire food service sector, like-minded industry bodies and campaign groups. <\/p>\n\n\n\n

SRA Managing Director, Juliane Caillouette-Noble<\/strong>, explains, \u201cWe\u2019ve developed a matrix of criteria and turned it into an assessment that businesses can do to measure their current sustainability performance. It helps you identify where you need to improve, and we can help with an action plan to help you drive it forward.\u201d <\/strong><\/p>\n\n\n\n

However, there are three basic starting points<\/strong> that Juliane recommends: <\/p>\n\n\n\n