{"id":2220,"date":"2022-04-08T10:29:34","date_gmt":"2022-04-08T09:29:34","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&#038;p=2220"},"modified":"2026-09-08T17:31:24","modified_gmt":"2026-09-08T16:31:24","slug":"bastard-burgers-guarantees-brand-standards-compliance-by-mapal","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/sop\/bastard-burgers-guarantees-brand-standards-compliance-by-mapal\/","title":{"rendered":"Bastard Burgers guarantees brand standards with Compliance by Mapal"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/DSC8731.jpg\" alt=\"\" class=\"wp-image-2217\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/DSC8731.jpg 2000w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/DSC8731-300x200.jpg 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/DSC8731-1024x682.jpg 1024w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/DSC8731-768x512.jpg 768w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/DSC8731-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bastard Burgers as born in 2016 when five friends started a hole-in-the-wall burger shack in the town of Lule\u00e5, Sweden. They were having fun and never imagined it would turn into the large multi-site operation it is today, with 53 restaurants at the time of writing and plans to open another 30 by the end of 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-4\">The challenge: how to expand while maintaining operational and brand standards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The five original founders, headed by Simon Wanler, are now known internally as the \u201cOGs\u201d (Original Gangsters). <strong>They believe that culture comes from within, and they\u2019ve engrained their strong brand values from the beginning<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Country Manager for Sweden, Ricardo Moses, started working on the restaurant floor and progressed quickly through the company. He explains that<strong> the brand\u2019s rapid expansion also came with the challenge of ensuring that each new store did things in the exact same way<\/strong>. They needed a tool to standardise routines, brand standards, food safety checks, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe laugh about the old days of doing things on paper\u201d Richard tells us. \u201c<strong>As the company grew, preserving our brand values and the way we do things was crucial to us<\/strong>. <strong>We needed a system to help us expand but that was easy to use<\/strong>.\u201d<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-4\">The solution: digitising and standardising routines with Compliance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It was then, in 2018, that Bastard Burgers turned to Compliance by Mapal (then GetCompliant). The company was able to <strong>digitise all of its daily procedures and checks into a user-friendly mobile app<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of the company\u2019s departments access Compliance to monitor different aspects of standards and quality. According to Ricardo, the most important benefit is that it gets the whole organisation moving in the right direction. By helping the brand standardise their way of doing things, <strong>Compliance helps it ensure that everyone is focused on the same goals<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/1920x1080_-__0011_dubbel-luleaa-med-bacon.jpg.jpg\" alt=\"\" class=\"wp-image-2218\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/1920x1080_-__0011_dubbel-luleaa-med-bacon.jpg.jpg 1920w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/1920x1080_-__0011_dubbel-luleaa-med-bacon.jpg-300x169.jpg 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/1920x1080_-__0011_dubbel-luleaa-med-bacon.jpg-1024x576.jpg 1024w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/1920x1080_-__0011_dubbel-luleaa-med-bacon.jpg-768x432.jpg 768w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/1920x1080_-__0011_dubbel-luleaa-med-bacon.jpg-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-4\">Transparency and simplicity for floor teams, area and senior management<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It also <strong>minimises the time managers need to spend onboarding new team members<\/strong>: \u201cCompliance is a marvellous tool, and as a new employee working in a restaurant, I didn\u2019t have to bother my manager for anything. Its very clear and there\u2019s no room for misunderstandings.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Area managers are able to monitor deviations from a distance<\/strong>, enabling them to be more productive on-site visits, getting straight to the KPIs and resolving any issues. In turn, <strong>head office departments can easily <a href=\"https:\/\/mapal-os.com\/en\/solutions\/compliance\">monitor compliance<\/a> and guarantee quality for the entire operation<\/strong>.<\/p>\n\n\n\n<article class=\"wp-block-mapal-testimonial-card testimonial-card swiper-slide wp-block-group\">\n\t\n\t<div class=\"wp-block-group testimonial-card__wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group testimonial-card__details-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"testimonial-card__testimonial-text wp-block-paragraph\">Compliance is a great tool. It ensures we stay compliant as an organisation and gets everyone moving in the same direction, working towards the same goals. That\u2019s vital in any organisation.<\/p>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div class=\"wp-block-group testimonial-card__author-details-wrapper is-nowrap is-layout-flex wp-container-core-group-is-layout-c7ebd8d6 wp-block-group-is-layout-flex\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group testimonial-card__author-organization-details-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\n\t\t\t\t<p class=\"testimonial-card__author-title wp-block-paragraph\">Ricardo Moses, Country Manager for Sweden<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n<\/article>\n\n\n\n<h5 class=\"wp-block-heading is-style-heading-5\"><strong>Key results<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list is-style-list-dark\">\n<li>Ensure compliance with laws and regulations, and be able to follow up correctly<\/li>\n\n<li>Guarantee food safety and hygiene across all sites<\/li>\n\n<li>Be confident that everyone in the organisation is aligned, looking in the same direction and that everything is standardised<\/li>\n<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Read how this Swedish burger group preserved operational processes through digital checklists while also maintaining their strong brand standards.<\/p>\n","protected":false},"author":45,"featured_media":2221,"template":"resources","meta":{"resource_author_photo":{"attachment_id":0,"blog_id":0},"resource_webinar_contributors":[],"resource_whitepaper_contributors":[],"case_study_logo":2219,"case_study_client_summary":"Bastard Burgers wanted to ensure their operational and brand standards were preserved during a period of rapid expansion. The company needed a system to help them achieve that, and thanks to choosing Compliance by Mapal, the brand can now:","resource_is_gated":false,"event_date":"","event_time":"","event_location_place":"","event_location_street":"","event_status":"","hubspot_form_id":"","download_cta_label":"Download","video_embed_url":"","_mapal_resource_is_blueprint":false,"_mapal_resource_blueprint_key":"","editor_notices":[],"footnotes":"","_mapal_market_applicability":[],"_mapal_localisation_intent":"","_mapal_localisation_intent_reason":"","_mapal_content_proposal_desired_slug":""},"resource_type":[13],"resource_tag":[],"resource_topic":[37],"resource_product":[43],"class_list":["post-2220","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-case-study","resource_topic-sop","resource_product-compliance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bastard Burgers guarantees brand standards with Compliance by Mapal | Hospitality Insights | Mapal UK<\/title>\n<meta name=\"description\" content=\"Read how this Swedish burger group preserved operational processes through digital checklists while also maintaining their strong brand standards. 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