{"id":2057,"date":"2021-08-03T10:22:25","date_gmt":"2021-08-03T09:22:25","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&p=2057"},"modified":"2026-10-21T16:28:24","modified_gmt":"2026-10-21T15:28:24","slug":"how-google-my-business-listings-drive-hospitality-venue-footfall","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/resources\/articles\/how-google-my-business-listings-drive-hospitality-venue-footfall\/","title":{"rendered":"How Google My Business listings drive hospitality venue footfall"},"content":{"rendered":"\n
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Are you wondering how to list your business on Google to promote your venue online for free, but don\u2019t know where to start? <\/p>\n\n\n\n

In this article, we outline everything you need to consider when promoting your hospitality venue online with Google My Business<\/a>.  <\/p>\n\n\n\n

As the world slowly starts to open up again, one direct impact of Covid-19 is that existing customers and prospects are now more likely to search for information on Google before they visit your caf\u00e9 or restaurant. Interestingly, more than 60% of the people who check information online are ready to become your consumers, according to reviewtrackers<\/a>. <\/p>\n\n\n\n

A complete and updated profile on Google My Business ensures you\u2019ll show up in search results when people are looking for you online. Google is one of the most trusted global brands and your venue will be almost twice as likely to be considered reputable. The new reality for hospitality entrepreneurs is to become fully digital to guarantee your presence in local search results, to avoid being left behind. <\/p>\n\n\n\n

Let\u2019s look at how to promote your hospitality business online with Google and why you should consider it a top priority.  <\/p>\n\n\n\n

How to create your Google My Business Account <\/strong><\/h2>\n\n\n\n

Getting started with Google My Business is pretty straightforward. As you know, it\u2019s a free tool that helps you to drive your visibility across Google maps and Google search, for small and big businesses alike. We\u2019ll show you the main steps you need to take:  <\/p>\n\n\n\n

Step 1:<\/strong> Create your listing on Google My Business <\/strong>
What\u2019s unique about this tool is that you can use it on any device – laptop, mobile phone, and iPad. To create your account, you need to sign in onbusiness.google.com<\/a> and add some basic information; business name, address location, and business category. If you are wondering whether your business will be findable online, adding a complete business description improves your ranking on Google Search. The trick is to think about which words potential customers would type to find your restaurant or caf\u00e9. Include those SEO keywords and they are more likely to find you on the first page. Customers will understand who you are and what you do with a click-away. <\/p>\n\n\n\n

Step 2: Complete your profile  <\/strong>
Don\u2019t leave your profile section blank, any information you provide here is valuable to promote your business. This includes your opening hours, contact details, your web address, WiFi availability, and wheelchair accessibility, menu, to name a few. Above all, under the current circumstances, customers want to verify your capacity restrictions and health and safety procedures. Your customers want to know more about you and any extra features you add will attract more customers. <\/p>\n\n\n\n

Step 3: Verify your business  <\/strong>
Information is important to educate your prospects, but you need to claim your business to be seen by consumers. How? Let\u2019s look at different ways you can verify your business: <\/p>\n\n\n\n