{"id":2057,"date":"2021-08-03T10:22:25","date_gmt":"2021-08-03T09:22:25","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&p=2057"},"modified":"2026-09-06T19:23:33","modified_gmt":"2026-09-06T18:23:33","slug":"how-google-my-business-listings-drive-hospitality-venue-footfall","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/resources\/articles\/how-google-my-business-listings-drive-hospitality-venue-footfall\/","title":{"rendered":"How Google My Business listings drive hospitality venue footfall"},"content":{"rendered":"\n
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Are you wondering how to list your business on Google to promote your venue online for free, but don\u2019t know where to start?\u00a0<\/p>\n\n\n\n

In this article, we outline everything you need to consider when promoting your\u00a0hospitality venue\u00a0online with\u00a0Google My Business<\/a>.\u00a0\u00a0<\/p>\n\n\n\n

As the world\u00a0slowly starts to\u00a0open up\u00a0again,\u00a0one\u00a0direct impact of\u00a0Covid-19\u00a0is that\u00a0existing customers and prospects\u00a0are\u00a0now\u00a0more likely to\u00a0search\u00a0for\u00a0information\u00a0on\u00a0Google before they visit your caf\u00e9 or\u00a0restaurant.\u00a0Interestingly, more than 60% of the people who check information online are ready to become your consumers, according to reviewtrackers<\/a>.\u00a0<\/p>\n\n\n\n

A\u00a0complete\u00a0and updated\u00a0profile on\u00a0Google My Business\u00a0ensures\u00a0you\u2019ll show up in search results when people\u00a0are looking for you online.\u00a0Google is one of the most trusted global brands and your venue will be almost twice as likely to be considered reputable. The new reality for hospitality\u00a0entrepreneurs is to become fully digital to guarantee your presence in local search results, to avoid being left behind.\u00a0<\/p>\n\n\n\n

Let\u2019s look at\u00a0how\u00a0to promote your hospitality business online\u00a0with Google\u00a0and why you should consider\u00a0it\u00a0a top priority.\u00a0\u00a0<\/p>\n\n\n\n

How to create your Google My Business Account\u00a0<\/strong><\/h2>\n\n\n\n

Getting started with Google My Business is\u00a0pretty\u00a0straightforward. As you know, it\u2019s a free tool that helps you to drive your visibility across Google maps\u00a0and Google search,\u00a0for small and big businesses alike. We\u2019ll show you the main steps you need to\u00a0take:\u00a0\u00a0<\/p>\n\n\n\n

Step 1:<\/strong>\u00a0Create your listing on Google My Business\u00a0<\/strong>
What\u2019s unique about this tool is that you can use it on any device – laptop, mobile phone, and iPad. To create your account, you need to sign in onbusiness.google.com<\/a> and add some basic information; business name, address location, and business category. If you are wondering whether your business will be findable online, adding a complete business description improves your ranking on Google Search. The trick is to think about which words potential customers would type to find your restaurant or caf\u00e9. Include those SEO keywords and they are more likely to find you on the first page. Customers\u00a0will\u00a0understand who you are\u00a0and\u00a0what you do with a click-away.\u00a0<\/p>\n\n\n\n

Step 2: Complete your profile\u00a0\u00a0<\/strong>
Don\u2019t leave\u00a0your profile\u00a0section blank,\u00a0any information\u00a0you provide here\u00a0is valuable to promote your business.\u00a0This includes your opening hours, contact details, your web address, WiFi availability, and wheelchair accessibility, menu, to name a few. Above all, under the current circumstances, customers want to verify your capacity restrictions and health and safety procedures. Your customers want to know more about you and any extra features you add will attract more customers.\u00a0<\/p>\n\n\n\n

Step 3: Verify your business\u00a0\u00a0<\/strong>
Information is important to educate your prospects, but you need to\u00a0claim\u00a0your business to be seen by consumers. How?\u00a0Let\u2019s look at different\u00a0ways\u00a0you can\u00a0verify\u00a0your business:\u00a0<\/p>\n\n\n\n