{"id":1986,"date":"2021-04-21T12:51:37","date_gmt":"2021-04-21T11:51:37","guid":{"rendered":"https:\/\/mapalstg.wpengine.com\/en\/?post_type=resource&#038;p=1986"},"modified":"2026-09-09T07:58:02","modified_gmt":"2026-09-09T06:58:02","slug":"brand-consistency-in-franchise-operations","status":"publish","type":"resource","link":"https:\/\/mapal-os.com\/en\/enhancing-customer-experience\/brand-consistency-in-franchise-operations\/","title":{"rendered":"Brand consistency in franchise operations"},"content":{"rendered":"\n<section class=\"wp-block-mapal-vertical-section alignfull vertical-section is-layout-flow wp-block-mapal-vertical-section-is-layout-flow\">\n\t\n\t<div class=\"wp-block-cover alignfull is-light vertical-section__container\">\n\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span>\n\t\t<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group vertical-section__row is-layout-grid wp-container-core-group-is-layout-79dc550c wp-block-group-is-layout-grid\">\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group vertical-section__content is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-mapal-content-section content-section wp-block-group mapal-pattern-resource-starter-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-columns content-section__columns is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wp-block-column wp-block-column--left is-layout-flow wp-block-column-is-layout-flow\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Delivering_on_brand_consistency_in_franchise_operationss_-_EN_-__HEADER_TYPO3_-_1200X400.png\" alt=\"\" class=\"wp-image-1982\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Delivering_on_brand_consistency_in_franchise_operationss_-_EN_-__HEADER_TYPO3_-_1200X400.png 1200w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Delivering_on_brand_consistency_in_franchise_operationss_-_EN_-__HEADER_TYPO3_-_1200X400-300x100.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Delivering_on_brand_consistency_in_franchise_operationss_-_EN_-__HEADER_TYPO3_-_1200X400-1024x341.png 1024w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Delivering_on_brand_consistency_in_franchise_operationss_-_EN_-__HEADER_TYPO3_-_1200X400-768x256.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-4\">Delivering on brand consistency in franchise operations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Watch this insightful webinar where\u00a0James Hacon, CMO at Mapal Group joins\u00a0David Singleton, Strategic Growth Advisor &amp; Franchise Expert at SOCIUS Group for a fireside chat. They discuss all\u00a0things franchising and <a href=\"https:\/\/mapal-os.com\/en\/solutions\/compliance\">delivering on-brand consistency for franchise operators<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What David and James covered:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-list-dark\">\n<li>Why consider franchising?<\/li>\n\n<li>Is franchising for everyone?<\/li>\n\n<li>What are the key qualifications of a business with good franchise potential?<\/li>\n\n<li>Who are the masters of global franchising and why?<\/li>\n\n<li>How can you deliver on brand consistency in franchise operations?<\/li>\n\n<li>What tools are available to help on this mission?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Delivering on brand consistency in franchise operations\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rpOCg2YEhKM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-mapal-contributors contributors-block wp-block-group is-layout-flow wp-block-mapal-contributors-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>CONTRIBUTORS AND GUESTS ON THIS WEBINAR<\/strong><\/p>\n\n\n\n<div class=\"wp-block-mapal-contributors-list contributors-list wp-block-group is-layout-flow wp-block-mapal-contributors-list-is-layout-flow\">\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/David_Singleton.png\" alt=\"\" class=\"wp-image-1983\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/David_Singleton.png 500w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/David_Singleton-300x300.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/David_Singleton-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>David Singleton<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>Strategic growth advisor &amp; franchise expert, SOCIUS Group<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mapal-contributor-item contributor-item wp-block-group is-nowrap is-layout-flex wp-container-mapal-contributor-item-is-layout-eb8074cb wp-block-mapal-contributor-item-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail contributor-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/James_Hacon.png\" alt=\"\" class=\"wp-image-1984\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/James_Hacon.png 500w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/James_Hacon-300x300.png 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/James_Hacon-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-88565953 wp-block-group-is-layout-flex\">\n<p class=\"is-style-label-md wp-block-paragraph\"><strong>James Hacon<\/strong><\/p>\n\n\n\n<p class=\"is-style-text-sm wp-block-paragraph\"><em>Group Chief Marketing Officer<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"is-style-heading-6 wp-block-paragraph\">CONTRIBUTORS TO THIS WEBINAR INCLUDE:<\/p>\n\n\n\n<div class=\"wp-block-mapal-logo-cards logo-cards wp-block-group mapal-pattern-logo-cards is-layout-grid wp-container-mapal-logo-cards-is-layout-f343dcd6 wp-block-mapal-logo-cards-is-layout-grid\">\n<div class=\"wp-block-mapal-review-button review-button\">\n<figure class=\"wp-block-image size-full review-button__image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"790\" src=\"https:\/\/mapal-os.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Socius__1_-scaled.jpg\" alt=\"Socius Group\" class=\"wp-image-1985\" srcset=\"https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Socius__1_-scaled.jpg 2560w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Socius__1_-300x93.jpg 300w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Socius__1_-1024x316.jpg 1024w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Socius__1_-768x237.jpg 768w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Socius__1_-1536x474.jpg 1536w, https:\/\/mapal-os.com\/en\/wp-content\/uploads\/sites\/9\/2026\/08\/Socius__1_-2048x632.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>In this video, learn tips and best practices for running a successful 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